E-Commerce Fashion Upgrade To Explore New Ways Of Clothing

JD.COM

2015CHIC for the first time, the twenty-third China International Clothing and Accessories Fair moved to Shanghai, becoming a hot topic in the clothing industry.

While many costumes are also being cleaned up by exhibitions and brands, an electronic business platform on CHIC is brewing new moves.

Yes, it is Jingdong.

As the first electronic business platform to be invited after CHIC moved to Shanghai, Jingdong held 2015 Jingdong on the theme of Shang. Jingdong.

The fashion conference and the support of the CHIC organizers have created an opportunity for traditional clothing companies to directly contact the e-commerce platform.

Lacoste, WHY, WonderBra, C&; A, attachment, MontBlanc, Pak Fu, San Kang Ni and Sanna's 9 brands were the results of this conference.

In addition, the head of the Jingdong also said that in 2015, the Jingdong will be in a comprehensive fashion and provide more comprehensive services and experiences for brands and consumers while introducing more brands.

Suning.com

Not only Jingdong but also suning.com, one of the big business tycoons, have begun to speed up the fashion market through joint fashion shows and fashion week.

During the 2015 fashion week in Guangdong, the 2015 suning.com spring summer fashion conference featuring "spring and tide" was launched. Yin man, Chu Yu, One, More, EHE, AI Dai, and Fang Li Fang gathered together to take an important step in suning.com's clothing market.

Guo Liang, general manager of Suning marketing management headquarters Department Store Department, said that suning.com will carry out precise operation around the "new", "tide" and "tail" in the Department of clothing and accessories, and enhance the quality of online store operation, while striving to create a star shop leading the fashion trend and guide more brands.

Take online trading, subvert the traditional clothing market management mode, and reconstruct the fashion retail business form.

TaoBao

Jingdong and suning.com are beginning to push the fashion market. Do you think Taobao will sit idly by? Of course not! Taobao has a better time this time.

In 2015, the circle of friends in the clothing industry was also surrounded by CHIC, Shenzhen fashion week and Shanghai.

Outside the screen, Taobao's "new force week" quietly arrived, through the hands of Sinbad, to launch a campaign to design new forces, new forces for youth and new forces in the future.

The biggest feature is independence.

Full range cooperation, at the same time, clothing small fast flexible supply chain provider Sinbad has become a comprehensive partner of Taobao.

"2015 new force Zhou Chun Xia clothing new product release" is divided into "new force week unveiling", "independent designer collective voice", "spring and summer"

Interpretation of the three major links, for the past new products on-line, its biggest feature is to cooperate with independent designers in an all-round way. Under the theme of "boldly go," Taobao joined hands to produce flexible supply chain platform, Sinbad. It only takes 7 days to help designers to sample clothing from scratch to make clothes. In Taobao's "new force week" activities, C2B rapid response from pre-sale to delivery is realized, so that personal garment customization is no longer luxurious.