"Millennial Generation" The Main Force Of Consumption In The Internet Era

So-called

The person who was born between 1984 and 1995.

Born with computers, accompanied by

When they grow up, they will enter the "consumption peak".

Recently, Goldman Sachs released a report on the millennial generation to study the consumption habits of young people who are now parents.

Interestingly, Goldman Sachs seems to be playing a game of exchanging concepts - the report replaced the concept of "millennial parents" with "millennial moms".

Why does Goldman do not need to report a neutral word with no sexual ambiguity? Instead of mentioning the concept of "millennial mother" without repeating "Millenium Daddy", Goldman Sachs realizes that "mother" plays an important role in a household consumption decision.

But Businessinsider believes Goldman's research hypothesis is outdated.

For single parent families, this assumption is possible.

But in 3/4 of the millennial families, "Millenium dad" still has a say in family consumption.

In any case, whether women or men are the real decision-makers of the family, the millennials have indeed become the target of brand efforts.

From creating companies to changing brand strategies, and then to recruiting employees, brands have taken into account the needs of the millennial generation.

Let me put it another way,

Businessmen care much about what young people think.

Recently, H&M launched its first nationwide recruitment campaign.

H&M says that thousands of new employees are needed to support their expansion in the United States.

Where did this move? The ability of the millennial generation to see the future and the victories of knowing the enemy and knowing each other are victorious.

"I think it is necessary for the company to attract the employees of the millennial generation."

H&M, director of public relations at American company, JenniferWard.

The Goldman Sachs report summarizes 7 points that millennial parents attach most importance to.

First, advocating technology and innovation, which runs through all aspects of fitness, pportation and cleanliness.

Second, use the media freely and enjoy online shopping.

Third, timely satisfaction - get the information and goods at the fastest speed.

Fourth, in real life and virtual networks, they are keen to share ideas, images and self achievements.

Fifth, advocate healthy life, such as organic food and sportswear.

Sixth, seeking truth, they will prefer a story brand.

Seventh, discounts and free products will attract them, but they will still be willing to pay for apple and Beats earphones.

Goldman Sachs is not the only company to be concerned about the millennial generation. Morgan Stanley also believes that the millennial generation will enter "

"

Companies like Mattel and Mc Donald, the world's largest toy companies, will attract the eyes of the millennial generation.