Kate Spade: Announcing A Reduction In Endless Promotions

According to the financial report,

The company's 2015 quarter net loss was $55 million 200 thousand.

The New York stock exchange recorded a Kate Spade& Co. share down 10.4% to 29.16 dollars on Thursday, due to bad earnings reports.

In the short term, Kate Spade will continue to face.

Further squeezed.

In this regard, the company adopted measures to reduce brand participation in promotional activities, so as to maintain long-term.

The company believes that this is a step towards brand building and a multi-channel approach to quality sales, and is also a very important part of the company's strategic growth.

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Balmain designer Olivier Rousteing's strong social skills are well known. This is not only reflected in his love of pop culture, communication with people, and wide application of social networking software. Nowadays, the well-known Kanye West, Kim Kardashian and Rihanna are not only Balmain's debut guests, spokesmen, but also friends of Olivier Rousteing.

The tradition of the fashion house is very important in a revolution. When Olivier Rousteing took over the brand creative director, it retained the design of the former designer Christopher Decarnin (Christophe Decarnin) to reshape Balmain (Balmain) when she signs high shoulder pads, deep V necklines and high slit designs. At the same time, she also abandoned the use of old jeans, shiny decorative elements and street jackets. Compared with the comfortable and casual aesthetics of the former sexy and modern street style, Olivier Rousteing is more loyal to hip-hop style, and is creating a more sexy and young Balmain (Army) Corps. These differences in mental expression are called two generations' intergenerational and sensory differences. Olivier Rousteing, who took over as Balmain (Balmain) in 2011, has been making subtle changes to the brand in a young way of communication. Of course, she sticks to the old brand.

Balmain designer Olivier Rousteing's cooperation with fast fashion H&M is also the eleventh cooperation between fast fashion retailers and designers.

From Karl Lagerfeld in 2004 to Alexander Wang in 2014, designer Olivier Rousteing followed a series of famous designer's footsteps and participated in the H&M cooperation series.

The partnership includes men's wear, footwear and accessories, and will be on sale in H&M e-commerce platform and global stores in November 5th.

Olivier Rousteing has more than 1 million 100 thousand fans of Instagram, and the news from the H&M cooperation series will frequently hit the top news from now until November.

"It's logical, isn't it? I'm very happy that I can be one of them," OLIVIER ROUSTEING said in an interview with the media.

I worked in Cavalli for ten years, obviously an assistant, but I still remember his cooperation with H&M.

I think I should have the only chance to witness this two time.

H&M approached the fashion house. When you can cooperate with H&M, it is a major step in the fashion industry.

From a professional and personal point of view, it has been a great success.

Professionally speaking, you have built up a world. They want to be part of it. They want to be part of the Balmain team. This is amazing.

Personally, it is an amazing challenge to design a series for the whole world and the high street market.

When you work in a super luxury brand, you don't have many stores. Your vision is not the whole world.

And in H&M, you know that you are a member of the world, and you touch all continents.

I have always supported the diversity and cosmopolitan nature of clothing, so it is perfect. "