Yin Man Voted One Hundred Million To Start The Business Support Plan For Designers

Following Tmall, Jingdong, Dangdang and other platforms launched support for original clothing designer project, Amoy brand parent CEO Fang Jianhua announced recently that it invested 100 million capital to start the support plan for designers, and hatched 20 to 30 original designer brands.

In May 18th,

It also launched the original designer competition called "design power". It plans to screen 100 designers to participate in the finals. The competition hopes to get through the various modules of the flexible production supply chain and provide consumers with fast, personalized products and run through the C2B mode.

Fang Jianhua, founder of Amoy brand, is a member of the 5 person mentor group.

Yin man, who is the typical representative of the original designer brand and the Amoy brand, is the main brand of cotton and flax, and has completed the largest scale of 3.24 yuan of financing for e-commerce brand this year.

Fang Jianhua said that it is the consensus of the electricity supplier circle to build a fashion ecological circle and complete the closed-loop business of designer brand.

He has been thinking about this problem since last year.

In May 20th, Jin Qishan, vice president of the Korean Fashion Association, Liu Chenglie, the owner of ALAND, the designer of the collection store, and other 20 people in the Korean fashion industry, explored the cooperation space with Fang Jianhua and others. After that, Fang Jianhua revealed a plan of 100 million yuan.

In fact, from the beginning of the game, the group has incorporated 11 original brand fashion groups.

In 2014, the group launched a "designer brand incubator", including living on the left, PASS, SAMYAMA and so on. The establishment time is about 1 years, but this year's sales volume is expected to exceed 100 million yuan.

"Integrating designer resources is the direction that all sides are optimistic about, but it is hard to do it".

CEO Fang Jianhua of Hui Mei Group believes that the platform has the advantages of flow and influence, but it can not achieve continuity and convergence in brand positioning, capital, operation management, supply chain and talent team.

As an Amoy brand, Hui Mei has a natural advantage. He can provide a complete set of business solutions for these brands, which is more popular than the platform.

Fang Jianhua's favorite partner is the designer himself must have a brand dream, Tmall shop has the best, and products describe more than 4.8 brands.

He plans every

Initial investment is not limited, and one hundred million capital is also the initial investment.

Apart from brand cooperation, product development can be carried out, even single product development, pattern design, etc.

Designers can focus more on product R & D, fabric, plate making, production, shooting, sale, after sale and so on. Designers can not make use of the resources of the group.

He hopes to work together with the platform to make the roads faster.

Chinese consumers

The potential demand is particularly great. As the first e-commerce brand fashion group to launch the designer's brand incubation project, Fang Jianhua hopes to do something for the pformation of Chinese brands into mainstream brands.