Master The Knowledge Of Clothing Display And Make Shops Look Different.
Clothing display is directly related to the level of storefront business. If you want the store to flourish, you must master certain knowledge of clothing display and make your store different. Next, we will introduce four kinds of display methods.
Scientific classification is a very suitable method, because most clothing stores have a large variety of clothing, so it is necessary to use this display method to make the store look neat and orderly.
This display method is to classify clothing according to some specific logic.
It can be discharged according to age, so when you enter the door, you need to pack your teenage clothes, which is the youth dress, and then the old clothes and children's clothing.
Scientific classification can bring convenience to customer purchase and shop management, and is a very common display method.
In order to strengthen the artistic theme of clothing products, it is appropriate to
Couture
Make some decorative foil.
In this way, customers can be impressed and improve the image and quality of the shop.
For example, drawing some children's interest patterns on the walls of children's clothing shops or drawing a bunch of flowers near lovers' clothing will enhance the taste of clothes and attract people's attention easily.
But the decoration method is a foil, so you must not make a noise.
Moreover, the salesperson is best aware of what he sells, so that he can make adaptive decorations, or else he will be confused.
Nowadays most fashion products are sold directly to consumers, so they need to be used.
Fashion models
。
These models can enhance the texture and taste of clothes, so that most customers feel that they are also so beautiful in wearing clothes, which will create an irresistible mentality.
In addition, some of the beautiful salesmen in the shop can also be models of clothes, and they are more vivid and vivid.
All these effects are related to
Clothing buyer
The mood is also related to store's taste and credibility, which can indirectly promote sales.
Mutual understanding:
One of the prerequisites for good shops is to get in and out of open roads.
The smooth traffic not only affects the safety of goods, but also affects the pportation time and pportation cost of Shang Jing.
Generally speaking, it is convenient for the streets concerned with shops, wide roads, free access, and the best stations near the shops.
Because the network is located near the intersection of several stations, it often attracts large numbers of customers to go shopping.
In addition, having a large parking lot in front of a store can often attract distant customers and expand the scope of their business areas, especially for large supermarkets or warehouses.
Shop location is a long-term investment, which is related to the future of business development.
When the external environment changes, other business factors can be adjusted accordingly to adapt to the changes of the external environment, and once the shop site is determined, it is difficult to change.
Therefore, enterprises must have a vision of development when choosing sites, not only to study the present situation, but also to correctly predict the future.
Because the location of the network is changing all the time: traffic conditions are improving, competition is becoming more and more intense, and the surrounding environment is changing and developing.
For an enterprise, the newly selected shop site should have certain commercial development potential and competitive advantage in the area so as to ensure that it will be profitable in a certain period.
For example, in Japan, with the advantage of its chain group, the Japanese DAE Rong company quickly adjusted the sales revenue of each chain store by taking advantage of the time difference between the 3 months after the purchase of goods, and purchased the land with lower land price in the non-commercial center, built commercial facilities and other real estate, and then sold the real estate to earn the difference after the development of the business and the increase of the land price.
Each point should have a certain scale of target customers, which is an important condition to ensure its operation to a certain scale.
The general supermarket operates mainly on daily necessities, and is restricted by the law of consumers' shopping distance. Consumers are unlikely to run long distances for some daily necessities.
Therefore, it is not likely to have a wider mobile customer group like a large department store or a professional large household electrical appliance store. It can only rely on the service of a target consumer group of a certain scale to obtain a relatively stable sales revenue.
Therefore, whether we have a target customer of a certain scale is one of the important factors that should be considered in the choice of supermarket stores.
But for any shop, its target customers often change.
Municipal Planning and pportation changes can lead to an increase or decrease in customer groups, which is also an important basis for predicting future customer groups.
For example, in the construction of a residential area in a certain area by municipal planning, there will be fewer residents at the beginning of the establishment of residential areas. With the continuous improvement and development of residential facilities and other supporting facilities in residential areas, residents will also increase. It is clear that the establishment of chain store outlets in such areas is inevitable.
Such as new stations, wharves, subway exits, tourist attractions and public indicating facilities can increase consumer groups.
There is no doubt that changes in these external circumstances must be taken into account in the determination of the consumer group.
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