Clothing Store Price Promotion Plan And Method

Nowadays, all major department stores, shopping centers or brand stores will adopt membership promotion strategy in order to attract customers and cultivate customer loyalty.

For customers who hold membership cards, they will give some concessions when they consume in this store. The membership card of the mall can enjoy a few discount prices.

Nowadays, the membership card also has integral function, which can be used to accumulate consumption points. Generally, it costs 1 yuan, equivalent to an integral, full of a certain amount of cash, or a gift from a businessman.

For consumers of brand clothing, especially the famous brand clothing, becoming a member is a symbol of status.

The special price promotion is a direct price reduction promotion, which stimulates the purchase of consumers through the obvious difference between the prices before and after promotion.

Consumers can perceive directly.

The greater the difference between the original price and the original price, the greater the attraction to consumers.

First of all, the two words of "special offer" give consumers a very cheap feeling. In fact, it is true that the price directly marked by clothing goods is often much cheaper than the original price.

Special sale is a large price promotion method. It is often used in clothing sales for the sale of goods at the end of the season, and the sale of clothing with incomplete sizes. The cost of such goods has long been recovered, and profits are also earmarked in the early stage, so merchants can make profits at a very low price.

And it can prevent inventory backlog.

Instead of making profits, the method of price promotion is realized by increasing the added value of the paction.

The most common form of buy and sell promotion is "buy one get one", and the specific application is different.

There are fashion accessories for buying clothes, such as "buy pants to send belts," "buy cotton clothes to send scarves", "buy clothes to send backpacks" and so on.

Because the prices of the goods are relatively low, the sales promotion of this type of buying and selling method is relatively small, and the stimulation to consumers is limited, but by increasing the added value of consumer consumption to enhance the purchase satisfaction of consumers, it is suitable for the introduction and long-term development of products.

In addition, there are three types of "buy one get one" and "buy one get one".

The first case is that the one delivered is the same price as the one bought, at this time the rate of deduction is equivalent to 50%; the second case is that the one delivered is lower than the price of the purchase, and the discount rate is less than 50%. In the third case, it is seldom seen, that is, the price is higher than the one bought, the discount rate is higher than 50% at this time, it will give consumers a very cheap feeling, but at the same time, it will also cause consumers to question the quality of the goods they send, and may be used to deal with the unsalable goods that have been backlog.

Conventional

The way has been gradually withdrawn from the retail stage of clothing products, and replaced by a new way of reducing prices that can be subtracted from a certain amount of consumption.

For example, the promotional posters commonly used in department stores: "full (200) minus 60", "full (300 per 150)".

"Full reduction" is a kind of conditional price promotion in essence, but the conditions are not embodied in quantity but in the amount of purchase.

Only if the consumption amount is not less than the amount stipulated by the merchant or the integer multiple of the amount, can the consumer get a reduction in price and profits.