Six Key Points Of Clothing Store Management

1. Content of commodity composition

(1) the main commodity is the representative of the whole stock. It can create a higher sales record and is a low margin commodity.

(2) subsidiary commodities, set off the sales of the main ones, and the customers do not have a moderate awareness of them.

(3) joint and several commodities, that is, tidal current, high profit and big risk.

2. The proportion of commodity composition

(1) in business:

A, main commodities accounted for 75% B, auxiliary commodities accounted for 15% C, and joint commodities accounted for 10%.

(2) in the category of commodities

A, main commodities accounted for 20% B, auxiliary commodities accounted for 40% C, and joint commodities accounted for 40%.

(1) distinguish between customer groups: age, sex, occupation, life level, way of thinking, purchase habits, etc.

(2) distinguish between commodities

(3), according to the degree of satisfaction

(1) according to the commodity area allocation of shops

(2) the types of goods sold in shops are generally affected by seven factors:

A, a product that meets the needs of most customers.

B, the effective use of space, can play the largest per square meter of the effectiveness of goods.

C, commodities that are in fashion.

D, seasonable and weather demanding commodities.

E, merchandise that attracts customers, such as color and style.

F, goods that can rapidly increase the number of sales points, and the enrichment of related commodities.

G, products with natural consciousness and health consciousness, such as garments made of natural fibers.

(1) in accordance with commodity classification management, such as women's tops, men's tops, trousers, skirts and so on.

(2) the implementation of single product management can implement single product management to individuals.

(3) prevention of loss of commodities

(4) accelerating the turnover of commodities

(5) purchase acceptance

(6) disposal of damaged goods

(7), return processing (two cases of stock withdrawal and sales return)

(8) management of commodity price change (promotional price change, regular commodity price adjustment, competition cost changes in the same industry)

(9) inventory management

(10) commodity loss management merchandise loss refers to the difference between the merchandise book inventory and the actual inventory.

The causes are mainly caused by three aspects: A, front desk cashier, B, store management, C, background management.

6, inventory of store goods

(1) preparation before stocktaking.

A, clear the purpose and working procedures of the whole store personnel.

B, make clear division of work for subordinates, classify and sort goods, avoid repeated points or omissions.

C, inventory avoid frequent entry and exit goods

D, prepare the inventory list in advance.

E, the same brand goods are concentrated in the same place in principle.

(2) ensure the correct points of inventory.

A, fill in the list of goods by name, size, unit price and quantity.

B, make sure that the goods in the goods yard and the boxes are in line with each other.

C, counting of quantity and record of inventory are handled by different people.

D, damaged defective products are placed separately, and quantities specified in detail.

E, make the storefront on-site command on the day of inventory, so that the inventory will be implemented smoothly.