Fitting Room Skills Help You Create Golden Corners.

For the distributors, it is not possible to make the fitting room a corner of your management, the dead corner of the business, but from the brand image, the store culture, the customer's feelings, and make the fitting room a comfortable and convenient test for the customer, and make her feel your respect for the harmony and the consumption space, not just the place to try the clothes.

Comfortable and convenient fitting room is good for customers.

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Is also an important part of the order process.

These details are well done so that customers can better try more possibilities.

Will produce more economic benefits.

The fitting room is like the "second faces" of a brand. Whether you attach importance to it or not, to a large extent, affects the sales of goods, and also affects the impression of customers on your brand and shop.

First of all, from the shopping procedure, consumers' fitting effect and feeling is the first step to decide whether clothes can be successfully sold. Therefore, whether the fitting rooms are properly managed or not, the feelings of consumers in the fitting room will directly affect consumers' purchase intention.

Secondly, the fitting room is also part of the shop and brand culture. Its management level directly reflects the service concept, service quality and product quality of shops and brand operators.

With the change of consumer demand, we need the fitting room to maintain the individuality and aesthetic feeling consistent with the overall image of the brand in terms of overall vision, lighting, color and pattern.

Perfect

Management and service are more able to display brand image in detail.

Appreciate the integrity of the spirit of brand service.

This may be more effective than the propaganda function of advertising language and brochure.

For example, opening the door of the fitting room is a warm and beautiful boudoir. The inner wall of the dressing room is lined with pink rose pattern wallpaper and warm color lights.

There are mirrors, hooks and small sofa stools in the fitting room. On the small dresser, there are wooden handle comb, hand cream, facial spray mineral water and other small objects inside the rattan material frame, which fully embodies its exquisite and exquisite brand image, so that consumers can see the temperament contained in the brand.

Rather than many shops are where actual buying occurs, they are more like showrooms.

But this "showroom effect" is obviously an irresistible trend.

What's more, almost everyone now has smart phones. There are many "parity" and all kinds of social shopping applications. You can quickly see which price is more reasonable, whether there is stock at present or even at the time, and some applications will give you "prompts" when certain items are on sale.

I wonder if someday, the world will only have online shopping, and those windows are bright as the "showroom" shop.