How To Manage Sports And Leisure Stores
How to run a brand sports and leisure wear franchisee? What are the ways and skills?
First, the pursuit of commodity Charm: the relevant people believe that today's consumers like "vulgar, big wrist, gratifying" goods, the same commodity in addition to the price, nature, but also more than who function, good results.
Two, maintain the attractiveness of the store: before opening the brand sports and leisure wear franchisee, the entrepreneur will make a plan for the store and try to show the most absorbing style.
After you join the sports casual wear shop, you can't be careless about this aspect. You need to make sure that the new style and special features of the sportswear store can be guaranteed.
Three, how to retain
staff
Heart: employees' good and bad, stability has a great impact on a store, especially in the early stage of entrepreneurship, and in the latter part of the business, employees may be dug up. Therefore, how to grasp the hearts of employees is a compulsory course for small bosses.
Some employees are not very concerned about getting a few dollars, but care about whether they grow or not.
Boss
Only when we are busy making money and neglects employees, will our employees' mental strength be greatly reduced.
If you want to keep your employees' heart, of course, you must arouse the fighting spirit of your employees. If the boss is able to speak in a word, "toil today, you must take good care of your body and not be too tired", so that you can make your employees work harder.
Four, progressive service Charm: stores, commodities
charm
With that, the charm of progressive service is that employees want to make guests feel that everyone in the shop is friendly and that consumption at home is a kind of enjoyment.
Five, regular promotions: promotions are often the most direct and effective way to improve performance, especially when it seems to be booming and consumption is declining.
The people concerned suggest that it is better to decide the sales promotion method according to the performance of the store.
For example, there are different ways of promoting stores that are planned and purchased excitedly.
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The clothing store owner can set the price higher according to the clothing product, especially the fashionable clothing product with good quality and novelty, and then reduce the price when bargaining with the customer, and the customer will readily buy the fancy clothing product.
Many people know that the profits of clothing sales are very high. In some women's clothing stores or clothing stores, the price of dozens of pieces of clothing can mark the price of 100 yuan, but the final real price is certainly not so high.
The owner of a clothing store hopes to get more profits. How can we maximize profits?
The price of clothing products is higher than that of customers who do not bargain, that is, they get a good profit, but the price can not be too high, so that customers can turn around when they hear the price.
Therefore, the clothing store mainly knows the price of each garment very clearly, and then determines the reasonable selling price according to its profit requirement, at the same time, it should consider the customer's counter-offer and determine the final selling price, which is to ensure the lowest profit.
Some customers always like to bargain hard when buying clothing products, and look at the price very low. For excessive bargaining, the clothing store owner should know clever rejection, and can explain to the customers from the clothing quality, style and so on. We can tell the customers that the price of clothing products is higher, and then show the lowest profit price set before, if the customer is not enough to buy, do not lower the price.
Cutting prices too much will make customers skeptical about clothing products and affect the image of clothing stores.
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