2015 Shandong Textile And Clothing Exhibition Fair Held A New Thinking Of "Internet +" In Ji'Nan.

In from May 23rd to 27th, it was organized by the Ministry of credit commission and the Provincial Textile Industry Association. "

It was held in Ji'nan.

Vice governor Yu Xiaoming and China textile industry federation leaders attended the exhibition activities.

The Shandong textile and clothing exhibition fair is a concrete action to promote the pformation and upgrading of Shandong's textile and garment industry in accordance with the instructions of the provincial government. The leaders of the provincial government have attached great importance to and support. The governor Guo Shuqing and vice governor Yu Xiaoming have made instructions respectively, and have made requests. Now, the pformation and upgrading of Shandong's textile and garment industry and the Shandong textile and clothing exhibition fair are introduced as follows:

Since the beginning of this year, the economy of the textile and garment industry in the whole province has been running smoothly. Clothing, industrial textiles and other end products industries and products with high technology content, high added value and high brand awareness have shown a good momentum of development and their profits have picked up.

By the end of 2014, Shandong had 4176 textile and garment enterprises above Designated Size, employing 1 million 800 thousand people, and Industrial Enterprises above Designated Size realized 1 trillion and 170 billion yuan in main business, accounting for 8% of the total industry in the province, accounting for 18% of the national textile industry, and realized profits and taxes of 105 billion 500 million yuan and 67 billion 300 million yuan in profits.

Comprehensive production capacity, total output, sales revenue and profits all rank the second in the country.

This Shandong textile and clothing exhibition fair is brilliant.

The exhibition highlights the theme of "promoting mass consumption", and encourages enterprises to take part in, guide public consumption and promote consumption upgrading by observing and buying, displaying and displaying, combining online and offline.

The exhibition will set up a "one main four auxiliary" five venues: Shun Geng International Convention and Exhibition Center, Shandong building, Ginza underground Plaza, Kou Kou clothing city, World Trade Plaza as an auxiliary venue.

Reporters learned that the exhibition brought together 772 enterprises, including 230 exhibitors under the line, 430 online exhibitions, and 112 retail outlets (76 of which were involved in offline retail and online interactive sales).

In addition, 23 characteristic industrial clusters were brought together, 30 Chinese and foreign designers and brand enterprises participated in the exhibition, 4 special training sessions, 9 creative release shows and 10 benchmarking activities.

The Organizing Committee expects that 30 thousand people will visit the procurement.

From 25 to the time of entering the main venue, the core position of Shun Geng International Convention and Exhibition Center will become an excellent stage for enterprises to display their products and brand image.

3 major exhibition areas -- electronic fitting and technology charm

The 3 major exhibition areas include "cultural role", "technology connection" and "fashion future" feature exhibition area.

The "cultural role" special exhibition area mainly displays the materialized carriers of non-material cultural heritage of Shandong's textile and clothing, emphasizing the support role of traditional culture.

The "technology connection" feature exhibition focuses on the connection between intelligent equipment such as electronic fitting, 3D printing and textile and garment industry, the connection between wearable devices and people's life, so that audiences can truly experience technology.

The "fashion future" special exhibition area mainly displays the relationship between fashion and art, humanities and environment, and leads the development trend of Shandong clothing. The exhibition area will provide typical representative products with advanced and representative textile and garment enterprises, and show the guiding role of the development concept for the brand.

The 4 theme exhibition area: full of "Internet +" new thinking

The 4 thematic exhibition areas include: "Qilu fashion", "quality life", "Qilu manufacturing" and "fashion flash shopping" theme exhibition area.

The theme exhibition area of "Qilu fashion" is mainly based on clothing brand display, which integrates the influential clothing brands in the province, displays new ideas, elucidates new concepts, creates new images, and deeply interact with consumers, leading high-end business resources to gather.

The Theme Pavilion of "quality life" is mainly home textiles brand, which reflects the advantages and exploration of Shandong home textile brand in products, technology, technology and so on.

The "Qilu manufacturing" theme exhibition area mainly shows the function manufacturing and design research and development level of Shandong textile and garment industry in the new era.

The theme exhibition area of "flash buying" is linked up online and offline, showing the new thinking of "Internet + textile and clothing".

Joint e-commerce platform to promote mass consumption

The exhibition will be purchased from the well known e-commerce platform, online crown shop and vertical professional buyer of "good quality Shandong".

Among them, Alibaba, clothing networking, Jingdong, China Construction Bank, the United States and other dozens of electronic business platform and more than 200 households have good reputation, high sales volume, have a large number of stable buyers, professional buyers docking procurement, offline exhibits online exhibition.

In order to actively promote the "mass consumption" and innovate the marketing mode, we will carry out various interactive activities under the online integration line at the main venue of the exhibition (Shun Geng International Convention and Exhibition Center) and the two sub venues (Quancheng Square Ginza underground Plaza and Shimao shopping plaza), such as the flexible and colorful activities such as sweeping code collar gifts, lucky turnaround, on-site auction, commodity price quiz, and so on, so as to attract the audience to participate and create a good scene atmosphere.

Hundreds of thousands of people purchase festival to expand business super channel

The Shandong textile and clothing exhibition fair specializes in setting up specialized procurement negotiation area, organizing large business super, professional clothing wholesale market and famous domestic e-commerce platform, on-site negotiations and procurement, and promoting our province's brand textile and clothing into Dalian lock supermarkets, specialized wholesale markets and electronic business platform.

At present, more than 20 large supermarkets and specialized wholesale markets have been identified to participate in the "procurement negotiation conference and hundred group purchase Festival" specially set up by the fairs, and the links between exhibitors and supermarkets and specialized wholesale markets have been established, so as to widen the channels for the production enterprises to enter the supermarkets and wholesale markets.

Developing brand benchmarking and enhancing brand value

Based on the advantages of Shandong exhibitors, brand positioning and enterprise development goals, the exhibition invited experts and designers from France, Italy, Japan, Korea and other international famous brands to conduct benchmarking. On this basis, the designers and entrepreneurs of textile and garment enterprises in Shandong were trained in counterpart training in the other countries.

Brand docking:

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Barbara, Aston, Evan, Zhejiang Huafu, Jiangsu jiangpang group, nine Mu Wang, Sanyou group, South Korea BOB group, Shu Lang, big mouth monkey, Pierre Cardin and other famous brand enterprises participated in the benchmarking activities.

In addition, there are 4 special training courses in lean manufacturing, intelligent equipment development and application.

Release new fashions and display popular brands

During the exhibition, we selected 9 themes of the three popular themes of Shandong Volkswagen brand: the selection of Rui Shang - business fashion, fashion smart choice - fashion fashion, fashion choice - leisure fashion.

In the Quancheng Square, Ginza shopping center, Kou Kou clothing city, Shimao International Plaza, Ginza online shopping mall and "good quality Shandong net" will set up the branch fair, display and sell on the spot, attract the general public to participate, provide an open and happy shopping place for consumers.

Local electricity providers join hands to participate in urban and rural development and promote mass consumption.

As the first brand of Internet fast fashion in China, Han Du Yi, who is located in the capital of Ji'nan, has won the National Consumers' trust and trust with the product concept of "many styles, fast updates and high cost performance".

The great representative town of Shandong rural electric business is awarded the title of "Taobao town" by Ali group in Caoxian. At the same time, it is awarded the title of "Taobao village" in 6 villages such as Ding Lou, Zhang Zhuang, Sun Zhuang, Liu Lou, Fu Hai and li ba Zhuang.

Although they are "one city, one country", they are both electric providers. They jointly put a bright color on promoting mass consumption and Internet + textile and clothing in Shandong.

In 2014,

Women's wear has won the first full year, double eleven and double three titles in Tmall history. The men's wear has won the first place of Tmall's original brand, and the children's wear has won third of Tmall's original year.

Caoxian's rural electric business appeared in the e-commerce cluster of this conference, because it is the rare rural electricity supplier and Taobao town in our province.

At present, the development of electronic commerce in the whole town has presented a fission and cluster benign development trend; the number of online shops has developed from more than 2000 last year to nearly 10000 now; the whole town has formed a complete industrial chain from the very beginning, producing only photographic clothing to various children's performing costumes, ethnic costume, photography props, dance shoes, embroidery, cloth and accessories.

The costumes and studio buildings displayed in the exhibition hall are the local characteristic industries. Under the attraction of the rapid development of e-commerce in big towns, nearly 16 thousand people in the town are directly involved in the Taobao apparel processing industry.

Shandong textile and garment industry is ushering in new opportunities under the new normal and facing new challenges. Shandong textile and clothing exhibition and exhibition will play an important role in promoting mass consumption, opening up the market, accelerating the pformation and upgrading of the industry, improving quality and increasing efficiency.