How Did Chinese Clothing Go On In The Face Of Adversity In 2015?

According to the national economic and social development statistics bulletin published by the National Bureau of statistics, in 2014, China's GDP stood at 63 trillion and 640 billion yuan, up from the year of 2014.

7.4%, below the estimate in early 2014.

As an important part of the national economy, the textile and garment industry failed to take the lead in 2015. The trend of closing shop, declining performance, running the boss and closing the brand also became a hot word in the clothing industry.

For the clothing industry, it means that the external economic environment continues to deteriorate, which means that the cold winter has not yet passed.

How to break the situation and how to seek further development will become a common problem for the clothing industry.

On the occasion of Ray Tibor's 15 birthday, Sichuan's local enterprises, including Ray Tibor, also have global strategic partners, international working teams, agents at home and abroad, and vice president Wang Zhuo of China Fashion Association, sharing their views on the development of Chinese clothing under the "new normal".

Wang Zhuo, vice president of China clothing association, said he is confident of the future of the garment industry, because the adjustment facing the garment industry is "danger", "machine" and "danger".

"The rapid development of the past twenty years has covered many problems of the clothing industry itself.

For example, not paying attention to products.

Developing and ignoring the deep integration of supply chain and so on.

When the form is good, you can make money by doing anything you want. Many brands ignore the links that should be emphasized.

Now that the environment is not good, we are forcing us to think seriously about what clothes are and what we should do carefully.

Wang Zhuo said, in fact, we will find that most of the brand performance decline is a normal adjustment.

The real problem is those brands that have their own problems. Some of the best brands still achieved good results in 2015.

Wang Zhuo is still firmly saying that the current round of adjustment is a good thing for the long-term development of China's garment industry. Through adjustment, China's clothing brand will be pformed from products, brands to channels.

Comprehensive upgrading of capabilities.