Culture Creates Brand And Enhances Chinese Clothing Brand'S Cultural Creativity

Culture creates brand and enhances Chinese clothing brand's cultural creativity

New York metropolis, which has just closed recently.

At the opening ceremony of the museum and the Cannes Film Festival, Chinese elements once again sparked the eyes of the people all over the world.

But no matter how fashionable people are to Chinese wind and Chinese elements, China's clothing brands are few known.

China's clothing brand has never been able to reach the world's top fashion stage.

Mention China

The first thing we think of is cheongsam, and the fashion of foreign people can only think of Chinese cheongsam.

As the birthplace of the Silk Road, China, which is the source of the world's silk, is once the dream and dream of the people all over the world.

In the Tang Dynasty, a hundred birds' feather knitted dress made the world stare.

The color of this dress is very bright and dazzling, and it is dazzling, not knowing its true color. From the front, it is a kind of color. It is a kind of color from the side. It is a kind of color in the sunlight, and it is another kind in the shadow. It is flickering with hundreds of birds in the skirt. It has remained unchanged for thousands of years.

But history can only be remembered. Our past glory is gone.

The name of Chinese clothing brand has never appeared in the ranking of the world's top fashion brands.

In recent years, with China

The development of China's clothing brand has accelerated the pace of approaching the world fashion stage, but the gap with the world's top clothing brands still exists.

China's clothing brand is weak in marketing management and channel management.

A clothing brand.

Is the key, but brand promotion is also the key.

A good clothing brand, if you can only put it in the studio, do not promote it, do not let the public know, talk about recognition, do not recognize, how to talk about popularity, a clothing brand only has popularity to have influence.

To do all this, we need to complete innovation of channel and marketing.

In addition, the apparel industry needs to build more brand of industrial chain links. Only the whole industry chain tends to be perfect, and every link of the industrial chain has been promoted, so that it is possible to generate terminal brand.

When a brand develops to a certain stage, it is not only the scale, or the performance and market share, but the brand competitiveness and brand concern, how to view whether the brand maintains brand freshness, and how to determine whether the brand maintains the market influence is something that business managers must pay attention to.

It's also our country.

Brand development and progress, and gradually reduce the distance between the world brand and the elements.

At present, the biggest gap between us and foreign brands is the gap between cultural creativity and creativity.

To this end, Chinese clothing brands must strive to create their own unique brand culture in the context of Chinese culture and adapting to modern lifestyles.

Many designers in China have noticed this problem and are making improvements and efforts in this respect.

China's thousands of years of culture is an inexhaustible source of inspiration for Chinese fashion design, providing a rich cultural foundation and design inspiration for the design of Chinese clothing brands.

Only by actively absorbing the essence of Chinese traditional culture, designing a clothing brand with strong Chinese culture, reflecting the creativity of Oriental culture, and upgrading the cultural quality of Chinese clothing brand is China.

The key to winning.

Culture creates brand, brand embodies culture, and a clothing brand that infiltrates the national culture is unique and has vitality and appeal.