Changshu Promotes The New Connotation Of "Promoting The City By Business"
In recent years,
Clothing City
The group will continue to work in the first place and draw a blueprint in the end. It is not bound by the existing experience. It is not limited by traditional mode, self pcendence, innovative measures, and enhance the connotation. By optimizing the planning, optimizing the thinking, optimizing the system and optimizing the platform, it has initially realized the pformation from the wholesale to the zero and the wholesale and the zero as well as the shift from low quality to high school and low level, from domestic trade to the combination of internal and foreign trade, from entity oriented to entity and virtual combination.
Specifically, the pformation of the mall can be summarized from four aspects. First, we must lead the domestic market to explore the international market, and integrate domestic and foreign trade and integrate the commodity market.
It is an inevitable choice to promote the pformation and upgrading of the traditional commodity market by pforming the whole country's goods into the global market.
The clothing city insists on planning and leading, set up a special working group, further clarifies the positioning of the development of domestic and foreign trade, makes full efforts to build a public service platform for international trade, sets up a trade facilitation system for specialized circulation market, sets up an international trade and Commerce Office District in the world clothing center, and sets up trade mark in every major market, and introduces relevant departments such as commerce, customs, state inspection, industry and commerce, State Taxation, etc., and conducts weekly centralized operations to provide convenient services for operators in the supervision, inspection and quick clearance of foreign trade goods.
At the same time, we began to import foreign trade companies, freight forwarding companies and the three party Consultation Service Co to provide services such as logistics, international trade, foreign related plation, pportation and other services.
At present,
Shopping Mall
The market function has been gradually released from the single commodity trading and display trade to the global development of multi-functional integration, such as information, new products, product development and design, logistics and distribution, brand exhibition, intermediary services, business financing, import and export trade, international rules and standards setting, and gradually formed a more humane comprehensive mall with business models, including shopping, catering, leisure, entertainment and tourism.
Second, from the traditional trading mode to the development of e-commerce, the integration of online and offline resources will be realized.
Developing e-commerce is an important measure to innovate business models, and also the key to cultivating new industries.
Since 2004, garment city has set foot in the field of electronic commerce, and has built platforms and network. By the end of 2009, it has cooperated with Alibaba to build a special e-commerce platform for Changshu Garment City, and the construction of e-commerce in garment city has been on the track. By the end of 2012, e-commerce network operators have been concentrated.
Software vendor
And the operation service provider's "Changshu Zhongfu Electronic Commerce Industrial Park" has been put into operation, and has been listed as the pilot project of e-commerce application by the national development and Reform Commission.
This year, we plan to build a public service online platform, with a total investment of 100 million yuan and a first investment of 20 million yuan. We plan to build an e-commerce Industrial Park Based on the textile and garment industrial chain, and strive to build "online clothing city".
At present, more than 30 thousand of the clothing companies in the city have reached 60% of the electricity providers. The initial commodity market is the combination of physical display and virtual exhibition, traditional marketing and network marketing, on-site trading and online pactions, and the combination of online visible market and invisible online market.
In 2013, the volume of e-commerce pactions in garment city reached 2 billion yuan, and the volume of pactions under the moving line increased by nearly ten billion.
Third, gather from low-grade goods to high-end products to achieve market operation and brand sales.
The clothing city was developed on the basis of the operation of the stall, and the commodities operated at the beginning were relatively low-grade.
With the improvement of people's living standard, consumers' selectivity for commodities has also increased. Clothing city has taken the lead in the situation, changed the business concept, and gradually moved from unlicensed business to licensing business, brand operation and brand monopoly, and made efforts to build three brands of clothing mall, professional market and professional manager.
Fourth, from the market upgrading to the optimization of functional platform, the integration of production and city and the modernization of social governance will be realized.
Garment city insists on improving the market function and upgrading the function of the mall, adjusting the stock and optimizing the increment simultaneously, and endeavor to work hard in such aspects as space optimization, resource integration, layout adjustment, market pformation, industrial upgrading, social governance and so on.
The specific measures are to optimize the functional platform of the mall, increase the innovation of social governance, and promote the integration of market functions.
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