The Independent Brand Of Chinese Clothing Needs The Road Of Individualization And Refinement

The independent brand of Chinese clothing needs to be individualized and refined.

China

After more than thirty years of low cost and high-yield golden age, it has entered a stage of pformation with high cost and low growth.

Under such circumstances, how to maintain sustainable development on the basis of stable development has become the goal of many garment enterprises in China.

Although China's garment industry has been developing rapidly over the past thirty years, it has also made great contributions to the overall improvement of China's economy.

After careful analysis, we can easily find that the so-called rapid development of China's garment industry is nothing more than "MADE IN CHINA" made in China.

The identity of China's foundries determines the processing revenue of China's garment industry which is too dependent on foreign orders.

In China's many garment enterprises, China creates and owns

There are few enterprises with independent design capability.

Over the years, China's apparel industry has been trying to imitate the old way of the West in terms of product development, fashion trends and brand connotation.

Although MADE IN CHINA has swept the world, the clothing industry is not brand recognition, it is just a cheap label.

From OEM to ODM, China's apparel industry chain has a manufacturing line of luxury goods, but it fails to bring premium to luxury goods.

Nowadays, many of the world's most famous fashions are from Chinese factories, and every fashion brand comes from the hands of Chinese garment workers.

We have world-class clothing processing equipment and factories, but also have world class technology clothing workers, but there is no one of the world's top fashion brands.

The sadness of industry.

Therefore, the key to the development of China's garment industry is to create brand and own brand.

Apart from creating independent brands, the current situation of China's apparel industry being too fragmented is also not conducive to the sustained development of the industry.

In the future, we should take the road of merging and merging, changing the quantitative advantages of industrial clusters into quality advantages, changing the unfavorable situation of excessive competition, and achieving a win-win situation.

Small and medium-sized enterprises can become stronger through joint ventures. Large enterprises can increase market share by acquiring SMEs, cross regional acquisitions, and even overseas mergers and acquisitions, and acquire advanced technology of well-known brands and enhance bargaining power of resource procurement.

In addition, garment enterprises need to take the road of creativity, refinement, high quality, high technology, high added value, fashion and personalization in the future.

High end clothing can be concretely turned into technology clothing, green clothing, brand clothing, fashion clothing, and occupy the high-end of the value chain.

Improve the independent innovation capability of enterprises in R & D and design, from OEM to ODM to OBM.

While maintaining the advantages of cost and quality, we will enhance our competitive edge in terms of product innovation, matching, serialization, diversification and quick response capability.

With the loss of a large number of overseas orders and the sudden increase in inventory pressure, garment companies are encountering "Waterloo".

A number of long-term foreign trade enterprises have turned their attention to the domestic market and made the adjustment of "export to domestic sales".

As a new "blue ocean", e-commerce has also become one of the markets that many garment companies contend for.

Internet + as a new development direction of all walks of life under the new normal has also become a new profit growth point and development trend of the garment industry.

Actively cooperate with foreign garment groups, multinational clothing group has its own brand, capital and technology, and it has become an inevitable trend to invest in factories in China.

Some domestic garment enterprises should take the initiative and cooperate with them to attract high-quality human resources and high value-added industrial chain links to invest.

The spillover effect of design, R & D, production, marketing, management and promotion is a shortcut for the garment industry to develop itself and improve its own level.

For example, YOUNGOR group and Japan first class.

Team work, in Italy and other places to build design center, its six brand studios have absorbed nearly 200 designers, collecting latest information on international fashion design, making it at the forefront of domestic counterparts.

China's clothing industry has always had very little brand, brand design, R & D, marketing, management and promotion are all weak. All of these seriously restrict the development of China's garment industry. Only by trying to solve these problems, MADE IN CHINA will stand on top of the world.

China's garment industry reappears brilliantly.