Hermes: The First 50 Percent Off Sale Will Be Considered Next Year.

Reporters recently called the Conrad Hotel in Hongkong and learned that the Hermes discount special venue has begun to receive customers in the 5 floor hall, and will continue until the 24 th of this month.

This is the first luxury brand, Hermes, to sell such a low discount in the official name for the first time.

In the industry, Hermes brand products are hard and luxurious. Some of the bags in the capital market can be mortgaged as fixed assets such as car houses.

Axel Dumas, the chief executive of Hermes group, has said that the brand is not without price cuts before it announced its 2014 fiscal year results. The company will consider the issue in 2016.

In addition, the industry believes that Hermes has been in China for a long time.

It is about 40% higher than Europe, and there is room for price reduction or promotion.

Analysts believe that since Chanel's price cuts in China and triggered a series of brand participation in price cuts, the strong price positioning of luxury goods and its inherent image of appreciation have long been broken.

Reporters found that when Beijing SKP celebrated last month, Hermes has been involved in a round of 10 percent off promotional activities.

In the same period, dozens of brands such as LV, Chanel, GUCCI, VERSACE and GIVENCY were also sold at the discount.

The Institute of wealth quality has said that

To avoid the collapse of the Chinese market, the most effective way to keep consumption at home is to cut prices.

Givenchy counters are participating in Xinguang SKP.

The salesperson has said that sales have been improved.

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Five years ago, Wanda's first project, Baiyun Wanda Plaza, was opened in Guangzhou. The following year, the 5 apron shopping plaza reconstructed from the old Baiyun airport terminal was also open to visitors. In addition, there were Baixin Plaza on Baibai new town commercial circle. The three pillars of Baixin Plaza, Wanda Plaza and No. 5 parking apron shopping mall were formed.

The entry of the green land center and the Kade square, Yun Shang, means that the volume of the Baiyun New City commercial circle will be further expanded, from the "three pillars" to "the top five contending for hegemony".

However, the increase in volume of business circle is not directly proportional to the growth of passenger flow.

Reporters visited found that even if these shopping centers are not far away, there is a great difference in passenger traffic.

Wanda Plaza is the most popular, but it is only limited to weekends and holidays. Even on weekends, it is far from a "sea of faces".

The best case may be the 100 letter Plaza, but it should be attributed to the fact that the new area is located, and the flow of people is already hot. With the addition of Guang Bai department store and UNIQLO, the passenger flow is further promoted.

However, Baixin square is far away from Baiyun New Town Center, separated by airport road in the middle. Strictly speaking, it has limited impact on Baiyun New Town commercial circle.

On the whole, compared with other business circles in Guangzhou, the traffic volume of Baiyun New Town commercial area is generally not prosperous. If we compare the daily traffic volume of the Tianhe Road business circle with 1 million 500 thousand passengers, the traffic volume of Baiyun New Town business district can not be achieved.

Business district is prosperous and has a great relationship with passenger flow to a large extent.

According to the latest Baiyun New Town Population Plan adopted last year, Baiyun New Town has a population of 183 thousand people, even though it has reached 80 thousand people and 183 thousand living population according to the plan, and the total population of Baiyun New Town does not exceed 300 thousand.

"How do 300 thousand people in the district support 5 shopping centers?" a deputy general manager of a large department store told the Guangzhou Daily reporter.

Some experts pointed out that at present, the Baiyun New Town business circle depends largely on the peripheral urban villages and the support of the downtown passenger flow. The advantage of the regional passenger flow is not obvious. If the passenger flow can not be guaranteed, it will restrict the development of Baiyun New Town commercial circle.

The five shopping centers of Baiyun New Town business have played a high proportion of experience formats, and department stores have been placed in an inconspicuous position.

So we went to every shopping center, all kinds of restaurants, children's activity centers and KTV crash. Consumers felt a lack of novelty.

Experts worry that shopping centres can not go out of their own characteristics and lack of differentiated management ideas. Simple replication is the fatal weakness of Baiyun New City, especially in the current downturn of retail industry. Shopping centers rely too much on experience formats, which will reduce the quality of business circles.

These commercial centers also have some difficulties in pportation.

The opening of the north line of metro line two will help the rise of several large shopping centers in Baiyun New Town.

However, the reporters visited several subway stations along the Baiyun New Town commercial circle, but found that these stations were built in areas far away from roads and residential areas, surrounded by weeds.

Take the flying park near Wanda Plaza as an example. From the flying Park site, you can only walk more than 10 minutes along the main road to Wanda Plaza.

And there is also a lack of subway stations around Bai Xin square, and traffic jam often happens on the airport road.