Tariff Reduction, Customs Clearance And Logistics Speed Up

Yesterday, the electronic commerce platform Tmall announced that a joint more than 20 thousand merchants launched the mid year promotion for a month.

A week ago, Jingdong mall just announced the start of the "618" Carnival.

Unlike previous years, Jingdong, Tmall and other big business platforms compete for the focus of this year's famous businesses and imports, and have begun to enter the white hot stage.

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To reduce and accelerate the speed of customs clearance, the price advantage of these imported goods on this platform is becoming more and more obvious.

The three channels of outbound travel are pferred to the electricity supplier to realize the effective return of outbound consumption.

"Two new and one promotion" is the traditional activity of Tmall and other electricity providers every year.

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For example, "two new" refers to the new spring, summer and autumn winter. "One festival" is the "double eleven" Shopping Festival.

The "promotion" is the mid year sales promotion in June.

Jingdong and other electricity suppliers are similar.

In the context of cross-border electricity providers and stimulating consumption, what is the difference between this year's sales promotion and the previous years? According to Tmall's responsible person, on the one hand, from the commodity category, it is mostly the standard products, and now it is more non-standard products, and various consumer needs are met through the electricity supplier.

For example, last year's biggest bright spot was communication products. This year, all kinds of imported food and imported daily necessities are very popular.

On the other hand, from the perspective of the number and type of participating businesses, the past is mostly the brand of mobile phone appliances or "small and beautiful" businesses, and this year, large shopping malls, supermarkets and big brands are also involved.

Blue marketing, chief marketing officer of Jingdong group, said that it has evolved from the first low price sale of electronic products to the whole category promotion, expanding from a single PC terminal to a full channel experience of "PC+ mobile", upgrading from a simple discount price to a shopping, social and entertainment experience.

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Shopping centers have become the core force to stimulate residents' consumption.

According to a recent survey by Beijing Municipal Bureau of statistics, compared with traditional department stores, large shopping centers have more consumption and greater customer stickiness.

The proportion of respondents who chose shopping, dining and watching movies were 69.8% and 44.8%, respectively, higher than 14.3 and 15.8 percentage points of traditional department stores.

Beijing Bureau of statistics believes that although the number of new shopping malls in the city has increased rapidly since 2000, the demand for shopping malls is still strong, especially in the ecological conservation area.

According to the survey, 63.2% of respondents believe that it is necessary to build large shopping centers in residential areas. Among them, it is considered that "very necessary" accounts for nearly 40% of the respondents.

According to the subregion, the demand for the ecological conservation area is the strongest. It is considered that the number of respondents who need to build shopping mall in the residential area is 74.4%, far higher than the average level in the whole city.

Under the policy of prohibiting more than 10 thousand square meters of commercial development in the Fourth Ring Road of Beijing, from the second half of last year, many key commercial projects, such as the Xihongmen shopping mall, Tongzhou Wanda Plaza, COFCO Vanke Peninsula square, Beijing Roosevelt shopping mall, green space colorful city, COFCO Xiangyun Town, are almost open to new towns such as Daxing, Tongzhou and Shunyi.

Most of these projects are commercial complexes with an area of more than 50 thousand square meters.