Beijing Suburbs Shopping Center Investment Bottlenecks

The extension of the shopping mall to the suburbs is the last fertile ground for the commercial real estate nuggets in Beijing's commercial market.

According to a survey released by the Beijing Municipal Bureau of statistics, the demand for shopping malls in the ecological conservation area is strongest. In the future, large shopping centers should be extended to the suburbs and convenient pportation areas.

However, due to the slow pace of brand development, shopping centres in the suburbs still lack high-quality brands and formats.

It has become the core force to stimulate residents' consumption.

According to a recent survey by Beijing Municipal Bureau of statistics, compared with traditional department stores, large shopping centers have more consumption and greater customer stickiness.

Choice

The proportion of respondents for catering and movie watching was 69.8% and 44.8%, respectively, higher than 14.3 and 15.8 percentage points of traditional department stores.

The Municipal Bureau of statistics thinks that although the number of new shopping malls in the city has increased rapidly since 2000, the demand for shopping malls is still strong, especially in the ecological conservation area.

According to the survey, 63.2% of respondents believe that it is necessary to build large shopping centers in residential areas. Among them, it is considered that "very necessary" accounts for nearly 40% of the respondents.

According to the subregion, the demand for the ecological conservation area is the strongest. It is considered that the number of respondents who need to build shopping mall in the residential area is 74.4%, far higher than the average level in the whole city.

Under the policy of prohibiting more than 10 thousand square meters of commercial development in the Fourth Ring Road of Beijing, from the second half of last year, many key commercial projects, such as the Xihongmen shopping mall, Tongzhou Wanda Plaza, COFCO Vanke Peninsula square, Beijing Roosevelt shopping mall, green space colorful city, COFCO Xiangyun Town, are almost open to new towns such as Daxing, Tongzhou and Shunyi.

Most of these projects are commercial complexes with an area of more than 50 thousand square meters.

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