Liu Qiangdong: Jingdong Model Has Created An Industry Benchmark.

To tell you the truth, I prefer to share the sentiment after reading Walton's autobiography, because WAL-MART is the yardstick of traditional retailing, reading high on the mountain, reading Walton's autobiography, like talking with an industry seniors, always getting much inspiration and encouragement, and hoping to record and share with the team or reflect on it.

As for the latter, though today I can confidently say that the Jingdong model has created a benchmark in the industry, but obviously it is still far from the tree of fame and fortune, we are still on the road, and there is still unlimited potential in the future.

Moreover, it is difficult to understand people easily, but it is difficult to view them. Although I have to introduce Jingdong on different occasions, because of investment, cooperation and so on, I really do not agree with my personality.

Therefore, when Zhigang proposed to write this book, my only requirement was to write out the success and failure of the Jingdong's progress so far, not to avoid taboo, and not to gloss over it.

Well, in the end, it's similar. "

In the book, there are not only the excitement and joy of growing together with enterprises, but also the hesitation and anxiety before facing doubts and breakthroughs.

But I also worry that this book is too complicated and complicated to describe the details, which may distract the readers.

The whole cognition.

Therefore, we might as well follow the memory to introduce the origin of Jingdong mode.

Common memory is often the best drink.

In the early years, after working overtime in the evening, the brothers of the Jingdong often gathered in the taverns, stalls, and a few drinks. The fatigue and depression of a day's work accumulated more than half. The friction between the cups and the work was also over.

More importantly, in such a relaxed occasion, we can all talk about the business gains and losses in recent years: what problems have been solved and what difficult ones have been solved.

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Many details were discovered and solved in time, and many sales targets were set on the chest.

On the second day, the brothers continued to rush through the blood, and the Jingdong was making rapid progress in this rhythm.

Nowadays, the more the brothers gather, the more memories they accumulate, the less they drink.

Today's Jingdong has grown so fast that there is no place for us to hold a staff meeting.

Moreover, as our organizational structure is becoming more and more complete, the system is gradually established, the internal communication and coordination has become more standardized, and the human assessment and incentive mechanism has been more perfect. As a listed company, we can no longer act like the way of rough business.

What I have recently thought about and focused on is that the organization is closely integrated and the system is orderly and orderly. The early passion of Jingdong in the form of brothers should not be diluted, and the rapid response to customer needs can not be lost.

I ask myself and my team to always maintain the status of an entrepreneurial enterprise: to have the highest sensitivity to market changes, and still have fast and powerful execution as early as Jingdong.

Because this is the foundation of Jingdong and the origin of our departure.