In 2015, The Double Main Business Of Listed Enterprises Became A Trend.

Wider fashion circle

More and more clothing enterprises begin to create "Pan fashion ecosystem".

Search announced in May 17th that it will invest in Beijing Research Network Technology Co., Ltd. and Guangzhou Ling Mei Trading Co., Ltd.

It is understood that the China Research Institute is an Internet vocational education company, and its main target is garment enterprises.

Ling Mei trade is one of the most fashionable women's clothing brands in China.

Target consumers are fertile women aged 20-30.

In search of the special side, it is said that through the capital operation and the integration of industrial resources, we will build the "fashion FMCG Brand Ecosystem" from offline to online, from low-end to high-end, and from domestic to international.

Prior to the search, she invested in women's clothing brands such as French women's clothing ELLE, Amoy brand, Yin man and Chu language. At the same time, he also invested in daily mobile Internet shopping platform, such as micro earning and micro store network, and also announced that he had to launch 10 costumes.

From this point of view, the strategy of search for the ecosystem has become more and more extensive.

Another group of bigger companies is langer.

On the 5 day of the 13 day evening announcement, the company plans to issue a public offering of no more than 46 million 367 thousand and 800 shares at a price of 32.35 yuan / share, raising no more than 1 billion 500 million yuan, and will be used for the introduction and operation of Korean fashion brands.

Since the second half of 2014, the company has invested in Akabon, star wardrobe, Lianzhong international, Wakaba Chen and many other companies.

According to the announcement, the company will rely on the Internet brand operation experience and its own offline channels to integrate Korean apparel, mother and baby, cosmetics and other fashion industries to enrich the strategic layout of the company's "Pan fashion ecosystem".

It is said that the "Pan fashion ecosystem" strategy covers "fashion clothing, fashion accessories, fashion medical beauty, fashion home, fashion travel, fashion food" and so on. It is practically all embracing and a lifestyle brand.

Company executives also say that the company has been making frequent moves in recent years, just trying to build up the framework of the ecosystem, and will gradually add more content in the future.

In addition to the newly proposed "circle" strategy, the Pathfinder who has already carried out the layout of the ecological circle has expanded the scope of the "circle" this year to bring the sports industry into play and create a healthy living ecological circle of "outdoor products + outdoor travel + sports".

The intention of clothing enterprises to establish "pan" fashion circles is to integrate various brand categories and create a multi brand and multi category fashion group. This is also a successful precedent in foreign countries.

At present, the fashion circle of garment enterprises seems to be getting bigger and bigger, and the wider and wider the platform is, a large part of the reason is that the capital market is high and there is more money in itself. Of course, there is room for more.

But we should be vigilant that "pan" can not become "flooding" or "broad", bringing all kinds of brand names into the market, but really building a "ecological" circle of different brands and categories, which is a common, complementary and complementary ecosystem instead of random stacking of various brands and categories.

Double main business is becoming a trend

The wedding bird seems determined to take the road of clothing industry and Internet finance.

In May 18th,

At a strategic investment news conference in Shanghai, Wu Zhize, chairman of the company, said that the company decided to expand the Internet financial business, invest in cooperation and set up small fish gold clothing, operate Wenzhou loan platform and pocket financial platform, develop second main industries, and create Internet financial ecosystem including network channels, big data and virtual credit platform.

The typical two main business models include Kaiser shares and 100 round pants industry.

Kaiser shares is taking the road of clothing + Internet culture, acquiring cool cow interaction and fantasy technology, which is very much concerned by the capital market.

The hundred round pants industry seems to go further. The company bought a cross-border e-commerce platform and bought shares in cross-border trade, and decided to change the name of the company to cross border treasure. It declared that it should develop into a Integrated Company that coexisted with the main business of trousers sales and cross-border electricity providers, attracting the capital market. Although the company was inquired by the Shenzhen Stock Exchange, it has stopped checking since May 15th, but its share price has already broken through 100 yuan, and has become a truly "hundred circle" industry.

Generally speaking, the direction of the second main businesses of garment enterprises is often the Internet + virtual economic form, but the second main industry of garment enterprises can not just stay on the concept of Internet +. Instead of simply considering the dual main business mode as garment industry and virtual economy, it is necessary to seriously consider the problem of garment industry.

YOUNGOR has been doing a lot of action this year, making great moves in clothing, finance and real estate.

In April 29th, YOUNGOR issued a notice that the company intends to sell no more than 284 million 420 thousand shares at a price of not less than 17.58 yuan / share, raising funds of not more than 5 billion yuan, and investing in O2O marketing platform project, YOUNGOR Hunchun garment production base project, Suzhou Purple Jade Garden Project and Ming Zhou Water Town neighborhood two phase project, and replenish liquidity.

Clothing business, the company announced the introduction of women's clothing and children's clothing, further expand the clothing production line.

Meanwhile, YOUNGOR announced that it will invest 1 billion yuan to set up a health industry fund in Ningbo, Zhejiang, to enter the field of big health.

At this year's shareholders' meeting, the company announced that it is building a financial holding platform, focusing on the development of Hongkong and overseas markets on the basis of existing domestic investment, and exploring the development of pension real estate and tourism real estate in the real estate sector.

On the basis of expanding the three plates of clothing + Finance + real estate, and then joining the big health sector, YOUNGOR has diversified its pace again on the basis of original diversification.

As a "traditional" clothing company with diversified traditions and years of struggle in the capital market, Shanshan stock company also issued a fixed increase plan in May 5th. The company intends to raise 3 billion 400 million yuan. In addition to expanding the capacity of lithium battery, it also announced the investment in R & D and industrialization of new energy vehicle's key technology.

As the first listed company in China's clothing industry, the main business of Shanshan stock owns clothing, lithium battery materials and financial investment "three carriages", and now it is entering the field of new energy vehicles.

Like YOUNGOR, Shanshan stock company has carried out its diversified operation again in a big gesture.

Similar to the intention of Semir clothing, in the casual wear and children's clothing continues to expand on the basis of 115 million yuan to invest in the Korean electricity supplier enterprise ISE, began to cross-border trade March, intent to create fashionable consumer goods cross-border business.

Compared to YOUNGOR and Shanshan stock's big hand movements, Semir seems to be a bit of a little bit of a move.

Like YOUNGOR and Shanshan, which have already landed in the capital market, after years of resource reorganization and capital operation, they have already realized their diversified layout and gained high returns and high returns. As chairman of Zheng Yonggang, chairman of Shanshan holding board this year, he said he was an investor and wanted to be called a financier rather than a tailor.

Now, facing the surging capital market, these "big guys" have capital and ambition on the basis of diversification, and carry out "more diversification" with more cross-border and cross industry.