Change Of Name Of Baiyuan Trousers Industry Inquired By Shenzhen Stock Exchange

Industry analysis that compared to Duolun shares, Baiyuan pants business has substantial progress. After completing the acquisition of cross-border e-commerce global e-commerce in October 2014, Baiyuan pants industry has successively participated in two cross-border e-commerce companies, qianhaipatuoxun and Guangzhou Bailun. However, stock price fluctuations do not rule out funds in speculation.

In this regard, some shareholders said, damn it, how so clever ah, my hundred yuan pants industry and Duolun shares The securities commission paid attention to it.

Recently, Baiyuan pants industry After receiving the regulatory concern letter issued by the Shenzhen Stock Exchange, the company was required to make supplementary disclosure on matters such as foreign investment and company name change. The trading of the company's shares will be suspended from May 15.

Baiyuan pants industry announced on the 4th that the company invested 90 million yuan with its own capital to invest in tongtuo technology through capital increase. Since then, the company announced on the 7th that it intends to change its name to“ Cross border Tongbao e-commerce Co., Ltd.

From May 4 to May 13, the cumulative increase was more than 50% in eight trading days.

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Under the background of Internet, traditional clothing enterprises have experienced value reconstruction, and leading enterprises are expected to rely on traditional resource endowment + Internet to achieve leapfrog development under the dual wheel drive.

After years of development, clothing has become the first category in China's online shopping market, accounting for 21.5%. In 2014, the online transaction scale was 615.3 billion yuan, with a year-on-year increase of 40%. The industry's online penetration rate has reached 23.6%. In view of the non-standard characteristics of clothing products and customers' experience consumption demand, offline channels are indispensable. Therefore, the integration of online and offline has become an industry trend, and 020 mode is adopted by most enterprises.

Among them, brand clothing enterprises have inherent resource advantages in opening up online channels. First of all, after years of advertising and penetration, brands still have endorsement value in consumers' purchase; Secondly, the enterprise has long-term deep ploughing, and has the integration advantage in the supply chain; In addition, brand enterprises have offline channels, and their own stores provide consumers with experience consumption places, realizing the seamless connection between online and offline.

The growth rate of brand enterprises will be accelerated under the promotion of the Internet. In the Internet era, the iteration of enterprise brand is accelerated, the development cycle is shortened, and the replication ability is stronger. Huatai Securities believes that the growth of traditional clothing industry investment logic is mainly judged by the single market capacity and channel expansion potential, while the Internet is changing the Growth Logic of existing brand enterprises. It mainly depends on the bottom level capabilities of enterprises, such as online and offline integration ability, discourse power of supply chain, brand operation ability and product design ability, These bottom-level advantages can be quickly copied to different brand areas, with the help of the Internet to obtain faster growth than in the early days.