Fashion Shop'S Online Marketing Strategy

Seven key points of managing and managing the clothing shop.

Each industry has its own characteristics, understand the nature of the industry, adopt targeted management methods, so that you will become more successful with success.

How can we make more money from our online shop? How can we make more money in our own shop? According to the following seven points, flexible use will make a lot of money.

1, have a "

The characters.

Shops are the most basic units of the market economy, and the complexity of competition is unimaginable. In this way, shops must have a core figure, either a pioneer or an operator.

In the process of running shops, people need to be "decisive and wise", so most successful shops need such a person, so the success of opening stores is the success of people.

2, ensure a reasonable profit margin.

There are two profit margins, one is

Gross profit margin.

Another share of profits in profits.

The profit of a shop must be shared with the loss of stock.

3, innovation and innovation.

Store business is a crowded business. Competitors may be next door to you. If there is no innovation, it is difficult to form their own competitive edge.

Including decoration, business mode and promotion.

Customers will feel fresh when new things come out.

4, take customers as the starting point.

Shop management is often a place of thinking, and it is the first step to succeed in thinking about customers instead of thinking on their own.

5, seize the opportunity.

Whether the annual trend can be seized or not determines the whole year's operation.

Once the hot sales appear on the market, it will be successful in time.

6, characteristic management.

If the store is the same, the goods will be different. If the goods are the same, the service will be different. The characteristic of the shop is to make the customer distinguish the characteristics of you and other shops. If you are the same as other people's shops, they have no own characteristics, that is, they can not keep the old customers, because they buy the same thing everywhere.

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Do a few more online shops and you succeed.

Sometimes success lies in the details. If you grasp the details, you will win. If you want to do well in the online store, you need to do the following several points.

　　在淘寶上創業的確是個非常好的創業項目，因為它起點低，操作簡單，啟動資金小，而且隨著網絡的發展平臺的完善，網購人群也逐漸增多，未來發展前景一片光明，正因為如此很多人都選擇了過這條獨木橋光是今年，淘寶上的賣家人數就比去年增加了一倍，這樣給每個賣家的壓力無形中增加了好多，而且淘寶上的商品可謂琳瑯滿目，幾乎什么都有，同行同種商品更是比比皆是，而且由于網絡的特殊環境，比起傳統行業，產品的價格十分的透明，誰高誰低一點擊立見分曉，在這樣的大環境下，在如此殘酷的競爭下，有很多人興致勃勃來到的淘寶，最終卻是“乘興而來，敗興而歸”，所以我想對留下來的賣家說：“你們是好樣的!”大家一起努力，相信我們明天會更好，群雄角逐，鹿死誰手，還未見分曉，對吧!當然，要想在淘寶上能有一番作為，想憑著自己的本

It is not so easy to break out of a career. First of all, we must have good psychological quality and have a certain business philosophy.

A lot of Taobao novice sellers just came to Taobao, and confidently wanted to take care of their own stores. But a month passed, or the business was deserted. Where did the guests go? I think they all went to the diamond crown sellers to queue up. Ha ha ~ ~ although some new sellers have made a lot of efforts, they often read the essences of their predecessors, learn from their predecessors' experience, and are tired of looking for post replies all the time.

Learning the essences of the older generation and taking a detour are very worthy of affirmation and encouragement. Publicity is also essential. But if these two efforts are still done, you may have to think about whether there are many others who have not realized or failed to do so.

As the saying goes, "we must first secure the outside world."

How to publicize, although the store's popularity is good, the shop's browsing volume has also been improved, but it can always be seen more, and it can be seen for a long time, but it can give you a little bit of excitement, but it seems to be just a futile effort. What seems to be the reason for it? Just like a vivid example of what happened to me before, I asked my friend on Taobao to go to my shop to find out the reason. Why did I get a cold month after a month? After reading it, she told me directly, "to be honest, standing on the consumer's side, after I saw your shop, I didn't find any attraction for me. I don't believe I'll stay in your shop for more than a minute." your own shop is not ready yet, so hurry to publicize it.

This is the truth. You do more publicity. If the customers in the shop feel this way, it is useless.

So before we publicize, we must take care of our shops first.