Who Will Be The Helmsman Of The Future Facing The Controversy Of O2O Entry?

First,

It can be said that today's group buying market can be so popular that it is completely borrowed from the O2O trend. Several big group buying websites are also beginning to pform comprehensively to O2O, especially the ambitious American group, after attempting to dominate the whole O2O market after buying the group.

First of all, for the US group, the development of group buying in recent years has allowed them to accumulate a large number of offline business resources and push people offline, which has laid a solid foundation for their development of O2O services.

Take takeaway. The reason why the takeover of the US group is a huge threat to hunger in a short time is because of this deep foundation.

Secondly, from user consumption habits, group buying website to build O2O platform also has great advantages.

Group buying is one of the manifestations of O2O consumption, and the group buying user groups accumulated by the US group are more easily converted directly into O2O users. This is not difficult to explain why many vertical O2O platforms are willing to cooperate with the US group.

Finally, from the point of view of O2O operation, it has been more than 5 years in the field of group buying to make us group operate smoothly in O2O services.

Compared with other platforms, the US group has become an experienced veteran in the field of O2O.

Of course, the US group will also face considerable difficulties if it wants to go directly from the first big group buying group to the O2O giant.

Difficult one: the biggest consumption of the US group currently is mainly in films, KTV and catering. These big consumption are more suitable for group buying, and the consumption frequency is very high.

The consumption frequency of other life services is not very high in the US group. For example, users massage may think of all kinds of massage O2O platforms. Doctors may choose such vertical platforms as spring rain doctors, which will lead to many O2O consumption domains in the US group.

How to expand the consumption of other life service categories will be a severe challenge for the US group.

Difficulty two: the life service consumption of the US mission is aimed at the form of group buying. Once the O2O is fully opened, there will be a certain conflict between the price and group purchase, resulting in many businesses not participating in group buying cooperation. They are more willing to choose O2O cooperation form, which may lead to the loss of the core competitiveness of the US group.

Generally speaking, the traditional industry pformation Internet is the trend of the times. Whoever grasps the entry of O2O will grasp the future of the traditional industry. The advantage of map is in location service. The advantage of intelligent voice is in voice and big data analysis. The advantage of the public number is in the fans, the advantage of the US group is in the user's consumption habits, but they all have their own limitations. At the moment, no one can predict which way is the last winner.

Two, map

When it comes to maps, it's all.

The most indispensable scene in application, especially location service.

From a certain point of view, without location services, O2O simply can not talk about it. It is precisely because of the particularities of maps that it has laid a solid foundation for all O2O entries.

At present, the High German map, Tencent map and Baidu map are actively trying to create location services for other O2O applications. Meanwhile, Baidu map is also trying to build a O2O giant with its own advantages.

First of all, Baidu map as the highest market share map APP in the domestic map navigation, has more than 400 million users on the mobile phone end, which allows it to seize the O2O entry and accumulate a large number of user base.

For many users, they use Baidu maps not only for navigation, but also when they search for restaurants, KTV, movie theaters and other shops, Baidu maps will be the first thing to think of.

Secondly, in building the life O2O service ecosystem, Baidu map has opened the application entrance directly to businesses, and has also opened up the consumption links of life services through its own Baidu Nuomi and Baidu takeaway.

In addition, Baidu maps has also opened up mobile payment closed loop with its mobile phone Baidu wallet.

Third, from the perspective of business resources, Baidu maps can accumulate more business resources than any other platform, which has created certain necessary conditions for building a powerful O2O entry platform.

As long as you open Baidu map for search, even in remote areas, you can find all kinds of service places you want in Baidu map.

Fourthly, Baidu maps provides location services for other O2O platforms, and also accumulates data bases for user behavior and consumption habits from various service areas.

As we all know, Baidu has great advantages in big data analysis. By helping other platforms provide location service, O2O user data analysis will build a O2O entry for Baidu map.

But as a map service provider, Baidu map still has many obstacles to overcome when building a O2O giant ship.

Obstacle 1: most people use Baidu maps, often when navigating or when they can't find their location.

From the current O2O consumption data, few users want Baidu maps when they consume O2O directly, and how to cultivate users' consumption habits on Baidu maps. This is the biggest obstacle to Baidu map.

Obstacle two: Baidu map has access to a large number of business resources, but in addition to Baidu Nuomi and Baidu takeaway partners, other businesses are just providing location services for merchants, and have not reached O2O services cooperation with all offline businesses. In order to truly become a O2O platform, it is necessary to open up cooperation with all businesses and guide them.

In addition, Baidu wallet should also speed up the payment closed loop under the line.

Obstacle three: Baidu map's current data services come from four dimensional graphics, while Tencent's investment in NavInfo has posed a threat to Baidu map to a certain extent.

In any case, Baidu maps are always controlled by maps at the grass-roots level, which will create a O2O platform for Baidu maps and will become dependent on other companies.

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Three, intelligent speech

For O2O, this great life.

The opportunities brought by many intelligent hardware and software are all being envisaged to seize this entrance, and intelligent speech is the most prominent breakthrough.

In terms of hardware, such as smart smart speakers, they want to connect all the smart home products, and they want to connect all life services. According to Liu Kuang, according to Liu Kuang, there is a start-up company that has entered the Tencent (Hainan) to create space. This shows great ambition in this respect: connecting people and services with intelligent voice, and helping them locate the voice assistant is a service platform for connecting people and services.

First, everything helps voice assistant 1 version now through the human-machine interaction system to connect users and service providers and individuals closely. Users can find all kinds of peripheral services they want, including booking tickets, seeing a doctor, housekeeping, etc.

Everything helps achieve strategic cooperation with Ctrip, public comment, hungry, registration network and other vertical O2O platforms, and then provides users with life services.

Second, the function of pushing service to users is based on big data analysis, especially the upcoming version 2. It can send users' needs directly to the corresponding professional service providers through push function, which will form a looting situation like dripping taxi drivers. The single users can communicate with users online and conclude pactions, so that they can serve social functions and increase activity.

Third, with the help of other O2O platforms, everything helps to accumulate a large number of O2O merchants and personal service resources in the early stage and provide one-stop service for users.

At present, various vertical O2O platforms have sprung up all over the country. But for most mobile phone users, most of them will have a variety of service needs, and mobile phones are unlikely to pre install dozens of O2O services applications. In this way, all the vertical O2O will be integrated into the integrated O2O platform, which will meet the diverse needs of consumers.

As a small start-up company, everything wants to compete with the giants to compete for the O2O entry. In many people's view, it is a bit overconfident, but through their core technology: human-machine interaction system, the integration of resources in all vertical fields of O2O can form a competitive platform.

Of course, there is still a long way to go to make things bigger and stronger.

1, whether it is from the strength of capital or talent, it is difficult for any Gang to help PK.

In particular, on the top of brand recognition, everything is just a nobody, and the users are not enough.

Without a strong user base, it is a long way to go to build O2O platforms.

2, there are still many deficiencies in the product version of the 1 version, which is already on the line, and many functions are not perfect.

A little can only be classified information. How to improve it in terms of technology, interface design, function experience and so on is a very big challenge for everything.

3, there is another biggest risk for the gang of things, that is, it may only be a wedding dress for the vertical O2O giants.

Take group 800, for example, in the thousand regiment war, group 800 was very popular with users and made a lot of advertising fees and commissions through group buying navigation. However, with the establishment of the US group, the public comment and the Baidu Nuomi tripartite confrontation, the League 800 also lost its value.

Perhaps everything helps early stage just want to use vertical O2O to develop and expand itself, with sticky users finally get rid of the dependence on vertical O2O, and cultivate their own businesses under the line.

Four. Public address

When it comes to connecting all services, Baidu has launched a direct number. Alipay has launched a service window. WeChat has also launched a public address. The three giants are fighting fiercely in building the O2O service entrance.

However, judging from the current situation, the WeChat public number still has a slight advantage.

1, from the current number of active users of mobile applications, WeChat can be said to be the largest mobile giant in the world.

It is this powerful active user base that allows a large number of O2O WeChat public numbers to accumulate a large number of loyal fans through their own operations. With these fans as the foundation, the O2O public platform can also get a good development.

At present, quite a number of vertical O2O platforms have developed through WeChat public number, and have received several rounds of financing.

2, from an interactive point of view, the WeChat public number, especially the service number, can communicate with users online and provide corresponding services to users in real time. This interaction enhances user stickiness.

At the same time, WeChat has opened micro communities for public numbers, which has further enhanced the activity of public figures.

3, WeChat is constantly opening up new interfaces to the public number, enabling public developers to develop a powerful mobile APP through H5, which will save a lot of money, manpower, time and other costs for many entrepreneurial teams.

Especially with the increasing cost of mobile APP promotion, many users are reluctant to install too many mobile applications. WeChat public number is becoming more and more important for entrepreneurs.

But from Ma Huateng of Tencent, WeChat has connected everything. Until now, WeChat has succeeded in connecting people and people. It has not been very successful in connecting people, services, people and machines. The main reasons are as follows:

First, the WeChat public number is a single single service number or subscription number, and its form is more dispersed. Consumers should also pay attention to different public numbers when choosing services. But at the same time, consumers do not know which public number O2O service is well done. They do not know which public number to be closed. If it is a single business public number, it is more troublesome. Consumers' concerns are not concerned, so consumers will have some blind spots in choice and service comparison.

Second, there is still a certain gap between the WeChat public number and the mobile APP in terms of user experience and part of the functional development. For the user experience oriented O2O platform, this is the main reason why they do not want to focus on the WeChat public address.

Third, in many vertical O2O applications, it will be absolutely dependent on the WeChat platform to completely focus on the WeChat public number. Once the activity of WeChat is down in the future, the vertical O2O platform will also face the crisis of life and death.