Jingdong Refurbishment Machine Incident: The Electricity Supplier Should Face The Credibility Crisis.

In May 24th, according to CCTV's weekly quality report, a consumer was in 2014.

Apple purchased iPhone5c frequently crashed and could not boot after more than a month.

After the apple special maintenance station monitoring, the mobile phone serial number has been registered in the UK.

Consumers then requested the Jingdong to return the goods and compensate them. After the intervention of the industry and Commerce Department, Jingdong only agreed to return the goods on the premise of providing the password of the ID account.

On the afternoon of 24, Jingdong spokesman said, "Jingdong now has three domestic operators and Apple Corp's apple mobile sales authorization", but it was denied by Apple's official customer service.

On the 25 day, a Jingdong spokesman posted relevant documents to prove that the mobile phone came from Unicom Huasheng, a wholly owned subsidiary of China Unicom, which has the qualification to sell iPhone, and then said that it was Apple's first national distributor in the mainland. The iPhone supplied to Jingdong was all genuine licensed products and never involved in the sales of iPhone refurbishing machines.

Source of retreading machine: still mystery

The source of the retreading machine has not yet come to light, and this is not.

For the first time, the refurbishment machine event occurred. As early as last March, there was a iPhone 4s purchased by Jingdong in the self run mall. The apple official was renovating the machine. The serial number and the shell number and the invoice number of the main edition were not corresponding.

Which link led to the influx of refurbishing machine? The most crucial mystery remains to be untied.

As for the second hand refurbished mobile phone industry chain, the cost of refurbishing time and technology is relatively low, especially the second-hand Apple phone with high price and good brand acceptance has always been a hot product of the retreading machine market, and has formed an efficient underground industry chain from refurbishment to circulation.

There is a view that the upstream channel Unicom Huasheng may involve some products that need to be repaired after two sales, which may be sold again or supplied to Jingdong and other channels.

In addition, the e-commerce website does not exclude the possibility of purchasing apple mobile phones from other channels for sale.

And Jingdong has been flaunting the quality and low price of the Jingdong mall to sell the mobile phones to consumers at the price of genuine goods, no matter which part of the supply chain is out of order, Jingdong is not to blame.

Boss Jingdong "capsize in the sewer"

According to AI data, in the first quarter of 2015, Jingdong accounted for 56.3% of the trading scale of B2C website based on independent sales, which far exceeded the two tier of vip.com, suning.com and Gome online.

Jingdong is still the boss on B2C.

In the whole online shopping paction data, B2C accounts for 49.3% of the total online shopping paction scale, and B2C will soon surpass C2C to become the mainstream of the online shopping market. Online shopping will usher in the brand driven era.

After a good industry, it has been established for 12 years.

The value of Jingdong, at this time, a refurbishing machine incident will obviously affect its reputation, and it will inevitably lead to the criticism of "big shop bully".

In addition, the fermentation of the refurbishment machine is not accidental.

According to CCTV news, another one sold more than 90 thousand mobile phones in the Jingdong mall, and more than 3000 consumers gave bad reviews. 639 of them questioned their purchase of refurbishing machine directly. However, the number of consumers who really stood out for rights protection was very few, and the cost of e-commerce protection was obvious.

Three crises of electricity providers bring credibility crisis

Apart from the Jingdong, omnipotent Taobao is also unable to escape the fate of being accused of counterfeit goods.

Since the 3.15 of this year, the quality problems and the three common faults of after-sales service as the representative of the domestic electronic business platform have been exposed repeatedly.

Even if the fake and quality problems that exist in Chinese entity businesses are not unique to the electricity supplier, the business platform with bigger market share should also assume a responsibility on the basis of gaining barbaric growth.

The electricity supplier can avoid the crisis in a short period of time in the short term. But in the long run, the accumulated problems will always erupt. After the overseas listing of the electronic business platform, the market will also be closely watched by the capital market.

In addition to price war, the electricity supplier must face up to and take seriously the credibility crisis.