Rare Goods Are Expensive: Do Not Abuse Clothing Promotions.

How to use promotional skills in clothing sales? How should we grasp the time and price of promotion?

As the saying goes, "things are scarce."

For Clothing promotion activities, there is the same reason.

If we engage in promotional activities every day, consumers will not only feel accustomed to it, but also feel that the clothing products of this clothing store are of little value and will also be questioned.

Sometimes, a lot of promotional activities lose their meaning. Besides, nowadays, clothing operators, whether online or offline, are promoting sales activities, which makes consumers not only lose interest, but also lose their purchase.

。

So,

Business promotion must grasp the promotion time, can choose some meaningful days, such as children's day, father's day and so on, but sales promotion also must set a time period for the festival. When this festival is over, stop sales promotion, let consumers feel regret, and so on.

At that time, we will take advantage of the holiday promotion and hurry to buy Promotional products.

In the face of more and more promotional activities, consumers also know one truth: that some clothing businesses promote sales is not real, but they raise the price of clothing products in the first one or two months of promotion, and then launch promotional prices a few days before the day of promotion, which is the same as raising prices at that time. This kind of promotion seriously compromises consumers' trust in clothing businesses.

Related links:

1) make clear responsibilities for people afterwards and everything is responsible.

People's management is the most difficult, especially for salesmen who have certain experience.

The purpose of sales team management is to do things well, Achieve Inc's goal, that is to say, to manage things well, so that the sales staff Achieve Inc's expectations will achieve the purpose of sales team management.

So all goals, including sales goals, must be broken down to responsible people, and everyone is responsible for their goals.

Through the management of things to achieve the purpose of managing people.

2) result oriented and quantitative management.

The sales target is decomposed to stores as a basic unit monthly, and sales personnel at all levels are responsible for their goals.

Shopping guide is responsible for the promotion of the store, the business representatives are responsible for their own management area, the city manager is responsible for the whole city, the provincial manager is responsible for the whole province, the large area is responsible for the sales volume of the whole area, and the sales director is responsible for the whole country.

The premise is to formulate and decompose the sales target scientifically, and it is enforceable.

We can fully tap the potential of the sales team by setting up a higher goal, carry out the evaluation of the target completion rate, punish the lower reaches, encourage the middle reaches, and reward the upper reaches.

Just like the student exam, the examination questions are very difficult, for each student is the same, but also can be ranked according to the scores.

The other is to set up a lower target, most of them over fulfilled, which can boost morale and complete the ranking of completion rate.

Anyway, regardless of the difficulty of the examination questions, the winners are the top ones.

Be sure to take the exam or you will not know the good or bad.

All sales personnel take part in digital target assessment.

The management of sales team is result oriented and responsible for its sales goals.

3) a fair assessment of the year-on-year growth rate of sales reflects the performance of the sales team simply.

The taboo of personnel management is unfair. If the unfair sales target is set, the sales team will be unstable. For example, the base of the 2 shopping guide stores is different, and the goal setting is the same, which leads to the departure of the poor shop guide.

The year-on-year growth rate of sales is that compared with the past, the growth rate is slower than that of the past.

The overall average growth is 300%. Why is your area only 30%? In view of this market, we must analyze the causes and prescribe the right medicine.

4) the market for special needs rectification can be set up separately.

The market that often needs to be vigorously adjusted will be worse and worse when taking part in the examination of the same size, which is not conducive to the cultivation and adjustment of the market. It can only cause further deterioration and the frequent substitution of the business team.

This market can be independently reported to the company for examination and approval.

5) based on the management of stores, all management and assessment are at the terminal stores.

To solve the problem of terminal stores, sales have formed a virtuous circle.

The decomposition of sales promotion of terminal stores includes: single product distribution bar code execution, retail price management, display execution, shopping guide management, shortage, gift management, special display, sales promotion execution, etc. each management is refined, set up "mysterious person" inspection, feedback to headquarters, sent to local rectification, inspection, feedback, rectification, and so on.

The company's audit department can set up a terminal shop audit team. "Mysterious person" can hire local college students, the cost is basically 10 yuan / shop, check the identity of the customer, and check all items.

The installation of this mysterious person can effectively avoid the fraud of local managers, strengthen the management and control of terminal stores, and also play a supervisory role for dealers.