Clothing Shop: Promotion Theme Winning By Surprise

Promotional activities should be attractive enough to encourage consumers to participate, develop new forms of activity, and have a good theme. The theme is the spirit and banner of promotional activities. It is fun, fun and meaningful for consumers to participate in promotional activities.

If it is just some regular benefits and incentives, consumers will not necessarily be enthusiastic and interested.

Those successful sales promotion cases are characterized by prominent themes and lively and innovative forms.

Only in this way can we stand out from many promotional activities and arouse the enthusiasm of consumers.

At present, the homogenization of promotional activities is very serious. To create differences, we need to build up the brand's personality and jump out of many products and brands. The only way to develop good ideas, good activities and charismatic themes is to do so.

Well

We should have the following characteristics:

Promotion is aimed at consumers, so the theme of promotional activities must be from the perspective of consumers, reflecting the interests of consumers.

If it is not clearly stated in the topic of a sentence

The benefit can be added to a sub theme.

For example, a businessman launched a "Thanksgiving father's Day" theme on father's day.

So this theme and

Irrelevant, you can add a sub theme; shopping is polite.

The information of promotional activities must be disseminating to attract people to participate and pay attention to.

So, promotion theme, as important promotional information, can not be "big talk" or "empty talk".

Moreover, it should be loud enough to facilitate communication.

In addition, the promotion of promotional themes can also be done in a unique way, which is more conducive to the promotion of promotional information.

Promotional activities are not simply to increase sales, but also to enhance the brand image.

If promotions do not give consumers positive brand associations, or only remember that promotions do not remember who is promoting sales.

We can not say that this is a successful promotion, and sometimes even backfired.

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The shopkeeper who runs OL clothing displays elegance, not out of fashion or personality.

In terms of color application, we can keep this rule in mind: no more than three colors of clothing.

Balance is beauty, harmony is beauty, and this balance comes from three aspects -- balance of color, fabric and style.

This will focus on the balance of colors.

The most common type of OL clothing is gray and beige.

Take a look at the shelves of women's clothing in the shopping mall. Most of them can't escape from these two colors.

Some high-class women's clothes simply have only two colors of clothing, and then use some bright scarves, shoes, bags and other accessories to brighten the whole store atmosphere.

Gray is the pitional color of cool colors, and beige is the pitional color of warm colors.

On the basis of these two soft pitional colors, shopkeepers can match all the strange colors of the world without worrying about its disharmony.

Black and white are also the classic colors of OL clothing, but the collocation of these two colors is relatively simple.

It is the most common way of collocation between white and black, white and black, and black and white.

No more than three colors on the model.

But the same color system is not "color", so if the beige windcoat with coffee, gold, light color bag, can not be called "third colors", only red, white contrast of the big color can be considered third colors, its use law is "the better the better the better the better."

For shopkeepers who can't play the fashion rules, try not to make a big contrast. The same color system is always the safest choice.

Beige is the most elegant expression of feminine charm. If you add bright orange bags, it will be icing on the cake.

In the monochromatic combination, it is most important to match the trend with small objects, giving people fresh feeling and enhancing the charm of modeling.

Elegant and elegant jewelry, scarves, pins, bracelets, bags, shoes and so on can create an atmosphere.

Color embellishment often plays the role of finishing the finishing touches.

Embellishment makes dull, monotonous, rigid clothing lively.

Spend more time and energy on clothing display, choose white, black, beige and other basic colors as the main colors of the model clothing, while active colors on the accessories, give people a clear impression.