What Brand Is The Main Shopping Center Of Shenzhen Shopping Center Leader Salon?

Since 2002

The first truly shopping mall has opened up to date. Shenzhen shopping center has been developing rapidly for 12 years, and has been at the forefront of national development. In 2015, there were 56 shopping centers in Shenzhen.

Data show that by the end of 2015, the Shenzhen shopping center will increase to 70.

Behind the rapid rise of quantity and volume is the development and competition that has been showing disorder. The industry is experiencing the most severe test over the years. The old projects are busy adjusting, and the new projects are speeding up the market entry with new business concepts and business models.

It is worth noting that the "growth path" of shopping centers that are open or open in such a time and industry space.

The excellent views of the salon, held by the Shenzhen special zone newspaper, provide a new perspective for the future development of Shenzhen's business.

"City level outlets" pays attention to convenience and matching.

Liao Weijie, chairman of Yuehui group (Dameisha outlets 8)

Dameisha outlets and the 8 storehouse opened in January this year is the two item of Yuehui outlets.

Dameisha orter's body size is more than 20000 square meters, about 100 shops.

Warehouse No. 8 is a new type of orter project we have tried. From the beginning of the preparation, we define a new concept of "orter", called "city level outlets". It differs from traditional Oteri J in that it does not occupy suburban areas, and the pportation convenience will be higher. It will take about half an hour from the city center.

Second, its brand positioning is medium and top grade, unlike standard orlies.

Location.

Third, the traditional Oteri J is mainly based on department stores, and the 8 warehouse pays more attention to the matching of the community. Because it is not in the suburbs, but in the city center, the density of the surrounding residents is more denser than the standard orlies. Because the hope of the project can gather more popularity, it is equipped with more social district matching, and the 8 community is now supporting about 35% of the community. The more notable item is to develop a 5000 square meter sky farm on the roof, which will open in the end of May.

Locating children's farming experience, we hope to instill environmental awareness into customers through the farming experience of children and parent-child families, and increase customer viscosity through this project to attract more people to experience from different regions.

The operation of shopping centers is enhanced professionalism.

There are three shopping centers in Tianhong, and the first one is in the central area of Baoan.

This project is a rental property and the rental cost is very high.

There is not much experience in leasing property shopping centers in China. In the whole stage of investment and operation, we have thought a lot of ways, and finally realized the first year's profit, breaking the law that the industry can't use the leasing space to do shopping center.

Now, many shopping centers know that the operation needs to be strengthened, and the industry is constantly improving and paying more attention to business concerns.

For example, Tianhong will pay attention to the performance of every merchant. When he is in bad operation for three months, we will have an interview with him. This is a very important point to enhance the operation of merchant.

Tianhong is also doing the Internet, making full channels.

In the Internet of Tianhong, the first thing is the convenient online purchase for young people, and the most important thing is the playful spirit.

We have trained tens of thousands of members since opening up. We are making an Internet pformation, that is, allowing the members of online stores to become online fans.

At the same time, it will do many kinds of Internet activities in the physical store.

Each shopping center should locate its location according to the location and location of its own project.

The most important change of shopping center should not only focus on the ability to collect rent. First of all, it should be concerned about who the good customers are.

Community shopping centers hold "neighbors"

GUCCI GM Asset Management Co

Green landscape is mainly a shopping center for community commerce. The volume is basically below eighty thousand square meters, and the service area is around three kilometers.

Green landscape is different from the shopping centers of large cities and regions. It is precisely because of this reason that the green landscape station is at the forefront of the community shopping center, and gradually realizes serialization and scale.

The shopping center of green view is about the concept of the neighborhood. There are eight service systems, including the left neighbor post office, the left neighbourhood theatre, the left neighbour parenting, the left neighbor mini warehouse and so on.

The left neighbor station brings together functions such as electrical appliances repair, dry cleaning and so on.

The Zuo neighborhood theatre mainly co operated with the big and other universities, and opened up a small theatre in the mall, asking their drama team to attract people interested in this field.

Besides drama, there are other performances.

The healthy neighbours provide places for people who need exercise.

The left neighbor mini warehouse is a small warehouse that we build. Customers store the things that occupy the place at home, collect fees from the neighbors, and pick them up when customers need them.

The left neighbour community fair gathered books and toys from merchants' houses, making them a form of market, allowing them to exchange and exchange at weekends, forming the characteristics of their neighbors.

Next, it may combine medical care in community business.

The Hong Wan shopping center, which will open next year, is an upgraded version of the shopping center. This shopping center will work hard on the fast fashion investment business, and cooperate with the world's largest designer platform, hoping to make this place a spread base for the designer platform.

We want to keep the left neighbor series doing well and make the best features so that we have a good competitive edge.

We may as well break through in experiential marketing.

Zhang Hongwei, chairman of the US business consulting agency

Many people feel that shopping centers are becoming more and more difficult to do because they are shopping online. Is shopping center a bit too much?

But the mode of operation of shopping centers needs to be changed.

Now I am very concerned about the combination of shopping centers and the Internet, which should be the direction of development of the industry.

In fact, as a marketing tool, shopping centers should regard the Internet as a means to promote themselves, and consider how to integrate shopping centers with the trend of the times.

The difficulty of every shopping center is definitely investment.

It is difficult to attract good brands in attracting investment. The operation of the brand is not very good under the current Internet development. The speed of their opening up is not very fast. So can you consider adding some experience marketing suitable for modern social interaction? With the purchasing power of Shenzhen consumers and the innovation ability of Shenzhen, the existing shopping centers will definitely get better and better.

Experience mode keeps improving

Chen Jing, general manager of Yitian Holiday Resort

At the beginning of the Holiday Plaza in Yitian, many international brands are skeptical that Yitian is not suitable for high-end shopping centers, but we have never wavered in positioning.

In 2002, Yitian's investment was poor, and no two international brands signed with us for two years.

But now, Yitian Holiday Plaza has entered many luxury goods, its reputation and image in Shenzhen is still very good.

Yitian holiday resort is an open center for entertainment and entertainment, with an overall volume of 87 thousand square meters.

The project is in Longgang, Phoenix Tail junction, across Longfeng and radiant deep Guan.

The project itself has advantages and disadvantages.

Advantage is brand value and operation team, Yitian's planning ability is very strong, but the disadvantages are obvious.

Now, at the beginning stage, the core task at present is to pull people and promote sales.

In fact, the operation of shopping centers is sometimes the pressure of businesses and consumers. If businesses fail to operate, they will propose early withdrawal and lighten their rent. When consumers see that you can't meet their needs, they will be empathic, so the pricing strategy and marketing must be constantly adjusted, and the main stores are all carrying out internal optimization to meet the needs of consumers.

This salon theme is "new business, new forces, new development". This "new" is not because of the emergence of electricity providers to force the industry to innovate, even without electricity providers, industry competition is also very intense.

Of course, this innovation must have a means. Yitian hopes that in the past few years, several business projects will be built one by one, and this is also a direction for the future commercial development.

Accurate positioning from the perspective of big thinking

Tang Chunzhou, deputy general manager of China continent real estate

The first shopping center in Shenzhen, Shenzhen City Plaza, was built by central Zhou. The project is now in Baoan, with a scale of 1 million square meters, with a commercial area of 200 thousand. It opens in the second half of the year.

Today I want to talk about my understanding of shopping centers.

Shopping centers will become more and more popular. It must be different from the previous shopping center. Supermarkets, department stores and cinemas will be different from the current business models. They will be more affinity after popularization.

Therefore, in the project planning, construction, investment and operation thinking, it is done according to the big thinking, "strengthen its own advantages, embrace the Internet".

The advantage of Zhong Zhou is that the project section is in the Xin'an region of Baoan, which is the mature area of Baoan, relying on the big Qianhai and having a direct connection with the subway.

In positioning, central Zhou has positioned it as a shopping center with family consumption as its main source.

In the process of selecting merchants, we respect businessmen, and the sense of touch of businessmen is more sensitive than ours.

As well as those mentioned above, we will consider some innovations in the premise of doing a good job in basic investment, and will cooperate with some young designers.

Block style creative business is getting better.

Zhang Ling, deputy general manager of business management company

Because of the unique conditions of Shanghe Fang property, it is a combination of Chinese and Western scenes. On the basis of this, the bar street and leisure entertainment cinema are introduced, while the function of shopping is retained. Shanghe Fang is a comprehensive commercial project that integrates creative boutique Street, creative collection place and brand direct shop, and online and offline.

First of all, the industry is now doing the O2O platform. Shanghe Fang will also make use of the modern tool platform to modernize services.

Second, shopping centers do business, creating a happy culture and attracting the consumption of a certain group is very important.

Third, we are talking about "Internet +" now. We are also considering this part.

"Internet +" has cultural content needs, Shanghe Fang hopes to create a business model that can be re consumed, forming a real "Internet +" concept.

At present, we are pushing this project forward.

This project will move towards the planned planning of the company in the future. It is hoped that the block business of Shanghe square is a feasible plan.

Keep pace with the times and increase vitality.

Wang Weiqin, general manager of commercial real estate in Guanlan Lake

At present, the most northern part of Shenzhen shopping center is the project of Guanlan lake new town.

In the commercial environment, the total volume of Guanlan Lake project is 520 thousand square meters, which can be divided into several projects.

There is a music hotel inside.

The second project is the only grade A office building in Guanlan, with investment now exceeding 60%.

The third project includes the village club, originally called Guanlan lake. Now it is called the eco sports park. We open it to the public free of charge, which includes 10.5 kilometers of ecological path, a 10 km cross-country cycling track, and a fitness club.

The fourth part is shopping, the total volume of 320 thousand square meters, divided into three periods, the business is divided into four large formats, retail, catering, entertainment and cultural creation.

The first phase of the two phase is the shopping center. The three phase is a block made up of eight four storey buildings. We want to create an environment of "creating customers", which includes Chuang Chuang homes, the flagship store of Wen Chuang, many young tourists in the mainland, Hong Kong, Macao, Taiwan and abroad, as well as a gathering place for handicrafts of ethnic minorities, and a literary creation of a Taiwan Pavilion.

The three phase of the commercial project will open in September 25th this year.

Before opening up, we held two Carnival activities to attract consumers, attracting nearly 80000 people to participate.

At present, Guanlan still has to overcome many traffic weaknesses, such as the subway line has not yet been opened.

The service sector is definitely one of the decisive points for future shopping centers. "Service" will also be one of the most important links in the future.