Ali Accelerated Internationalization Strategy, Jingdong Caught A Night Collection.

In 2011, Qiming venture Tong Shihao took the Flipkart of India version of Jingdong to study in China. At that time, the founder of Flipkart invited Jingdong to invest, and Liu Qiangdong refused because it was too expensive. By the end of 2014 the latest round of financing, flipkart valuation has reached as high as 10 billion dollars. Missing flipkart, Jingdong missed the opportunity to enter the world's second largest population market.

In May 15, 2015, Jingdong international business department signed a strategic cooperation agreement with the Russian version of Shun Feng SPSR company to provide logistics services for Jingdong to carry out cross-border e-commerce business in Russia. Jingdong will then launch a Russian website. Before, Jingdong's Russian strategy was not done by itself, but by investment and acquisition. Now it is replaced by a sub optimal scheme. One is that the target is very expensive. One is after a half a year's negotiations, at the end of 2014, due to the sharp fluctuations of the rouble exchange rate, the transaction failed. Despite seemingly frequent movements, it is doubtful whether Jingdong can complete the goal of Jingdong internationalization. Jingdong has been talking about internationalization for three or four years, feeling a little early in the evening. We hope to spend 42 dollars and spend less money on the international market with the mentality of speculators. The cost of time and opportunity is very high.

May 8th Alibaba The quarterly report on the fourth quarter (1~3 months) was released, and the revenue from international commercial retail business (fast selling) was 437 million yuan (US $70 million), up 53% from 285 million yuan in the same period last year.

March into the world Electricity supplier market It is one of the core strategies of Alibaba in the future. Ali adopted two strategies to speed up sales in Russia, Brazil, Argentina and other markets, which is also a weaker market for Amazon and eBay.

In the global electricity supplier's leading US market, active investment in M & A is the main investment: in 2013, it invested in the official sports products of the United States sports franchise product e-commerce online retail companies Fanatics and logistics service provider "little green people" ShopRunnner, invested in mobile application search engine Quixey; in January 2014, 15 million US dollars invested in American luxury electric business 1stdibs, June 249 million US dollars to invest in Singapore Post; 2015 investment to help traditional retailers online jet mall, 56 million US dollars to invest in zulily.

Whether Alibaba builds its own platform or investment layout is much earlier than Jingdong, and its investment is much larger. In the next three to five years, Jingdong will still be a local supplier of Chinese e-commerce, while Ali is rapidly becoming a global e-commerce platform.