The Tragedy Of Chinese Cowboy Manufacturing Industry In Search Of A Sustainable Cowboy Road

As a pollution and labor-intensive industry, under the background of global economic integration and capital profit seeking, it is clear that there is no doubt about finding a comparative advantage in the world and moving from developed countries to poor and backward countries.

The developed countries in Europe and the United States will not be exceptional. China will not be an exception. Cowboys are no exception.

Act as

Europe and the United States have their own set of dress culture, style, genre, fashion elements and standard system. They have absolute right to speak.

With the continuous increase of costs, they will surely pfer orders to low cost countries.

The processing technology of cowboy is simple, easy to reproduce, easy for Southeast Asian countries to develop rapidly and form capacity relay.

According to the author's repeated visits to Vietnam, Kampuchea and Bangladesh in the past two years, the cowboy chain will gradually be put into operation in the middle of 2015. Cowboy's extrinsic migration will lead China's endogenous migration to a climax.

The cowboy style of China

The development of cowboys in China has gone through several key stages: the first stage, when cowboys enter China, they represent advanced, fashionable, fashionable, unique and innovative. They have become the carrier of young people's expression of ideas and become popular among the avant-garde youth in coastal cities. This group is mainly composed of six, 0, seven, 0 cities, and the price of the national income is high.

By 90s, it was not basically saturated.

The second stage: at the end of the 90s, Guangdong cowboy was characterized by its durable wear, easy to handle, fashionable, free and free. It was sought after by the working force from all over the country and became the second group of cowboy audiences. The group was composed of six, 0, seven, 0, eight 0.

They brought cowboys to small and medium-sized cities and villages throughout the country, but also labelled Cowboys for work labels, which prompted cowboys to return to their tooling properties.

The cowboy became a symbol of Guangdong's working people.

The cowboy jacket became the name of the porter, so the cowboy lost its advanced fashion and high-end gene.

No increase in volume and price has become a real popular fashion.

The third stage: entering the new century, business activities have increased dramatically, and six, 0, seven and 0 have gradually become the middle rank of business people. Therefore, the business casual cowboy rises with the mercerized denim fabric and develops rapidly into a new era cowboy upgrading. This group is developed from two six, 0, seven, 0 groups, and is combined with the business people of the new generation after eight eight.

But because it is between leisure and cowboy and business, and a large number of sulphur dyes are applied, the technology of hand rubbing and water washing has greatly reduced the inherent genes of European and American traditional cowboys, so the cowboy has lost its soul.

It can be considered that the most characteristic and most tension and vitality of European and American traditional Cowboys has gone down in China.

The cowboy embarked on a differentiated development of the cowboy road.

The fourth stage: 2008, the financial crisis in Europe and the United States caused the purchasing power of the people to drop significantly. China's production costs continued to rise, and the pressure on environmental protection increased. Therefore, the European and American brands called on the cowboy style to return to innocence and discard the mercerized cowboy and return to tradition.

Actively pfer production layout to Southeast Asia.

At the same time, it will lay the foreshadow for the international fast fashion big entry into the Chinese market.

After entering the workplace of China's nine 0, due to their more than 10 years of wearing sports uniform color vision and version of skin habits, coupled with young rebellion and Internet experience and many other reasons, the color and style are short of changes in the cowboy, it is difficult to meet the requirements of personalized after nine 0, the cowboy gradually failed to become a Chinese cowboy style.

The vast majority of cowboy manufacturing industry in China is small and medium sized private enterprises which develop from the foundry industry. Their brand awareness is weak, especially the cowboy has been developing vigorously since entering the Chinese market. The production capacity is expanding continuously, and the pressure of environmental protection and production safety is huge. Neither the government nor the enterprises have enough time to take into account and no one appealed for brand building. So the cowboy of Xintang has lost the best time to create brand.

Price competition and homogenization are serious, which have increased insurmountable obstacles for later self created brands.

In the era of electronic commerce, the price of cowboys has been pushed to the bottom. The high-end cowboys have been squeezed. The low-end cowboys are popular. The key problem is: stereotyped homogenization style, the so-called brand culture and content of the same kind, are weak due to congenital deficiency and lack of creativity.

It not only directly pierced the value judgment of the urban avant-garde consumers in the new era.

Also for the international fast fashion big attack, leaving a broad open.

It is an indisputable fact that domestic high-end Cowboys can hardly compete with the international fast fashion.

As a result, the low-end cowboy is popular, the high-end Cowboy brand effect is not strong, and the middle end Cowboy brand has no core competitiveness.

Starting from Hongkong to Guangdong, China, the technology of the cowboy was introduced into China's Guangdong from the beginning of the year. The production technology, namely, the traditional teacher payment and the apprentice method, was used for rough development. As a teacher of Hongkong who did not escape from Hong Kong in the early 70s, it had no professional background. In Hongkong, it was helpless to enter the manufacturing industry which was extremely low-end in the cowboy, and the labour production environment was extremely poor. Their kindness, diligence and struggle had made the cowboy's initial development in China, and laid the foreshadowing for the successor of today's cowboy.

Up to 2008, most of the cowboy dyeing factories had no decent laboratory and professional personnel to develop.

This contrasts sharply with other textile printing and dyeing factories.

Workshop production has been using two shifts per day, twelve hours per shift, the longest working hours, the smell of indigo, caustic soda and insurance powder, and the humid climate of Guangdong.

Directly leading to the low level duplication of production technology and the refusing to enter the new generation of laborers in the new era, the innovation of cowboys is also difficult and unsatisfactory.

Cowboy manufacturing can not keep up with the development of society and fashion.

To become a cowboy of China.

Finally, we have to say that the role of the relevant government departments and local trade associations and chamber of commerce can be illustrated by a simple example: "cowboys look at China, Chinese Cowboys look at Xintang".

This slogan shouted out lofty aspirations and shouted the pride of Xintang cowboys. But what did this slogan call for more than 10 years? What are the reasons for everyone's knowing? There are 444 words missing here.

The industry should actively make suggestions for China's cowboy manufacturing industry and find a sustainable way of cowboy that is consistent with China's national conditions.