Sheng Faqiang: "Outdoor Travel +" Is The First Clue.

The mission and vision of the Pathfinder have changed. In the past, building a world-class brand has now become a powerful promoter of mass sports, outdoor activities and natural travel healthy lifestyles.

The vision of the company has also been changed: outdoor activities, travel and sports industry have become the most integrated platform for China's development.

What is "Internet +"?

We feel that "Internet +" has three criteria:

User level promotes information flow.

Reduce information gap.

What is the level of value?

How to do it?

Integrate low efficiency.

Pathfinder's "Internet +" is: in sports, travel or outdoor activities subdivision category, user driven, strong Internet gene company as the leader, superimpose competition events, traditional channels, related media and other industry resources, promote the realization of O2O landing, promote more user participation.

We set the equipment list as outdoor activity.

One is based on user big data analysis, directed research and development and vertical sales.

This "Internet +" mode will make our outdoor activities more targeted, and the outgoing rate of outdoor equipment will also increase significantly.

It is not enough to have such a plan or strategy.

I think a company wants to develop quickly. Strict and scientific organization is very important.

If you can't keep up with your strategy, your ideas will be hard to come true.

It is precisely because we have built such a big ecosystem strategy, so we need to build an organizational system that can match this strategy.

In order to effectively promote strategic landing, the Pathfinder launched the Pathfinder platform organization project in May 18th to explore employee partnership entrepreneurship.

In the future, Pathfinder hopes to become a service platform. The board and management of the company will play more role as platform service providers, and build entrepreneurial platforms through cultural provision, capital support, talent introduction, incentive and service, and big data sharing.

Whether through internal entrepreneurship, or incubation, share participation, mergers and acquisitions into the ecological circle of enterprises, they can share enterprise platform services and fully face the market.

It is hoped that more young entrepreneurs will exert their imagination, creativity and decision-making power to create initiative, self-organization and self-management, which is the ultimate goal of our organizational form.

Related links:

Pathfinder was founded in 1999, and after ten years of hard work, it successfully landed on the gem in 2009. At the beginning of 2015, Pathfinder defined the ecosphere strategy centered on "managing users". Based on the mission of "becoming a powerful promoter of sports and travel healthy lifestyles", we launched three business sections, namely outdoor, travel and sports, in an effort to become the most integrated platform for enterprise development.

Recently, Pathfinder founder Sheng Fa Qiang explained the O2O model of the outdoor industry chain.