Sheng Faqiang: We Are Also Grassroots Entrepreneurs.

Now that you are on the road of entrepreneurship, some of you are beginning to take shape and some are just beginning.

Since my first day of business, Pathfinder has had 21 years of history.

After graduating from University, I assigned myself to the Ministry of Railways Survey and Design Institute, which was one of the best units in Lanzhou and back to back with the railway system.

But my first impression there was that I couldn't eat enough: 113 yuan a month, but then I had to pay 150 for meals.

Later, I decided to go to sea to do business.

When starting a business, it's best to find something innovative.

We bought the carbon free copy paper in Guangzhou and Haikou, and then typed the hotel, because many of them were typed at the time, and the quality of the printing plant was not enough to meet the requirements of the hotel. At that time, I made an innovation and changed the print image from the beginning with the founder typesetting system of Peking University.

After about a year's work, the situation has changed dramatically. Why? Other printing factories have found this rule. My first business has been cut off, and I have made over ten thousand dollars.

Then I started looking for a project to make a portable tent.

Later, we found that the market space is very large. We will do the marketing strategy of the national exhibition fair. As long as there are exhibitions, we will rush to Harbin, Kunming or Urumqi.

We have to think clearly that both our distributors, suppliers and users should have a balanced strategy of building, winning and sharing from all dimensions, otherwise it will be difficult to develop long-term cooperative relationship with them.

At this time, we have established a good reputation among our partners and users.

The reason why the Pathfinder can be listed is closely related to the integrity and sharing culture we first established with our partners and employees.

The building of team cohesion is also very important. Especially in the early days of entrepreneurship, we do not have a large number of people. How to form a common sense of mission and vision and shared values is very critical.

Our values are: Sunshine mentality, integrity and integrity, excellence in matters, positive innovation, sharing and win-win.

Then in 2003, we began to make a full range of outdoor products.

I also went to Europe and the United States to investigate the overall situation of the outdoor market. After seeing the European outdoor products exhibition, we found that

The entire industrial space is very large.

In fact, we went through the wrong way and entered the outdoor products industry.

In our era, entrepreneurship is based solely on the intuition and observation of the market, and the capacity of the market is clear to everyone. There is great room for growth.

Since 2004, we have firmly taken the road of professionalism and introduced the first batch of professional managers to make a good preparation and preparation for the listing.

In 2009, Pathfinder successfully landed on the gem as one of the first 28 enterprises.

We are also trying to do Internet.

Internet technology has brought us closer to users. We can improve the difference between prediction and actual sales through big data research, or through some customized ways.

I believe that the next offline sales will account for 50%, mainly in stores, department stores, specialty stores, multi brand retailers, platform sales online account for about 30%, vertical electricity providers will also have about 10% share, and interpersonal interaction may be about 10%.

This is the thinking and prediction of our marketing channels for the next 3-5 years.

In dealing with

We have gone through several stages before: first, not on-line.

Second, restrict dealers on-line.

Third, all marketing systems are on-line.

We encourage offline dealers to operate in full channel and develop at the same time, both online and offline. I think this is an inevitable trend of marketing channels.

You are now on the road of entrepreneurship, some have begun to take shape.

Some are just beginning.

Since my first day of business, Pathfinder has had 21 years of history.

After graduating from University, I assigned myself to the Ministry of Railways Survey and Design Institute, which was one of the best units in Lanzhou and back to back with the railway system.

But my first impression there was that I couldn't eat enough: 113 yuan a month, but then I had to pay 150 for meals.

Later, I decided to go to sea to do business.

My work is assigned to the Ministry of Railways Survey and Design Institute, one of the best units in Lanzhou, and the railway system is back to back.

But my first impression there was that I didn't have enough money to pay 113 yuan, but at that time the cost of meals was basically 150, and I felt very embarrassed.

Later, I decided to go to sea to do business.

When we first started our business, we had better find something innovative. We bought this carbon free copy paper in Guangzhou and Haikou, and then typed the hotel, because many of them were typed at the time, and the quality of the printing plant was not enough to meet the requirements of the hotel. At that time, I made an innovation and changed the print image from the beginning with the founder system of Peking University Founder.

After about a year's work, the situation has changed dramatically. Why? Other printing factories have found this rule. The first venture has been cut off, earning 10 tens of thousands.