Shandong: Textile And Garment Industry "Internet +" Weaving Net?

2015 FASHION CUBE Shandong textile and clothing exhibition opened in Ji'nan.

From the process point of view, this is a traditional exhibition: opening ceremony, carnival, observation and purchase, display and exhibition, creative publishing shows, lectures, and various industry exchange platforms.

But as we have reported, exhibitions such as Open Power, Shanghai station and CES launched by NVIDIA are still traditional in form, but the "cross-border" elements are increasingly becoming an important topic of these exhibitions.

The so-called pboundary elements have become the infrastructure of the Internet and the advent of intelligent manufacturing.

No one will ignore the tremendous impact and change they are making in the commercial society: whether they are in the forefront of technology, automotive industry, or the textile and garment industry with the dominant value of design.

Song Zhiyuan, general manager of zero vision, mentioned in his speech that the clothing industry also needs to embrace the era of consumer sovereignty.

In his understanding, the clothing industry in the past has the following characteristics.

First of all, designers are paramount.

In many cases, what kind of products the designer produces, what products the company will sell, and never discuss with the design what products can be accepted by everyone.

In fact, the problem of Chinese clothing (34.78, 0.00, 0.00%) industry is more serious than that of designers.

In a sense, designer dominated clothing style is a business mode, such as the brand designed by Wakubo Rei. However, some domestic clothing enterprises have used sporting goods design companies to say that in the era of channel oriented and extensive expansion, designers should be regarded as workers in Shanzhai line, so as to quickly and accurately copy the international leading style as "KPI" instead of emphasizing the training of designers.

More exaggerated, the domestic clothing industry is the fundamental problem of the whole social aesthetics.

Of course, this is not a problem that several exhibitions or several enterprises can solve.

The second feature is complementary to the first feature - the channel is king.

At present, the domestic

The most mainstream mode is agent mode.

The information of enterprises and consumers is highly asymmetric. Naturally, it is impossible to talk about precise marketing and customer centered product design to supply chain.

As mentioned before, the business mode of channel is king's "sequelae" of China's commercial society in reform and opening up and demographic dividend in the past. The most prominent case in this respect is the melamine incident in China's dairy industry.

The pformation thinking is to maximize the guarantee that designers can design products that consumers need. For the customers of enterprises, we need to understand that they need more than just the basic appeal of scarlet.

What enterprises need to do is not to ask the public what clothes they like, but to interpret clothes as a product of scenes and restore consumers' dress in the scene.

Chen Guoqiang, vice president of the China clothing association, said that in addition to changing the way of thinking that relied solely on stores in the past, two changes should be noted: first, technological changes, such as O2O and second, changes in organizational structure.

In fact, the way of thinking, (IT) technology and organizational structure are the three dimensions of the pformation of the traditional industries by the Internet and even the mobile Internet.

After leaving the three commonplace dimensions and returning to traditional enterprises, we will find that in addition to the traditional

Besides, the upgrading of traditional manufacturing and the further intelligent production will be an important cornerstone for apparel enterprises to practice Internet thinking.

Zheng Runwang, director of marketing department of Shanghai Toyama Precision Machinery Technology Co., Ltd., mentioned this issue in the keynote speech of "new era, change of production tools".

In his view, the core issue of China's integration of two technologies, Germany's promotion of industrial 4. and the acceleration of industrial Internet in the United States lies in upgrading tools. The direction of upgrading is diversified and systematic, such as control system, pipeline system, hanging system, cutting system, etc.

In terms of tools, it is important to build factory brands for enterprises.

Zheng Runwang believes that many garment factories tend to ignore factory brands, but if the factory brand can be established, it will become the core competitiveness of the clothing industry (the most typical case of this view is Foxconn of IT industry).

Building a strong and sustainable factory brand is also inseparable from the improvement of production management and production efficiency. Zheng Runwang gave an example: the same technology, Japanese magnets can attract sixty tons of weight, while Chinese products can only reach 80% of imported products.

As for clothing products, there is still a gap between the same fabric, production line and even more advanced equipment.

Therefore, in addition to equipment upgrading, we should not neglect the management of personnel quality to technology.