Big Discount Price Is Close To Light Discount And New Business.

A few days ago, luxury brands launched a discount sale season in China. GUCCI, Ferragamo, PRADA and other first-rate brands have all joined. Apart from the discount strength of 50 percent off, the promotion season of GUCCI is over two months.

In terms of GUCCI products, the price of 50 percent off bags and wallet is about 4000-6000 yuan.

The price range of light luxury brands in the market is between 2000-5000 yuan, and some characteristics or limited price of leather goods reaches 7000-8000 yuan.

It can be said that the discount strategy of luxury goods has made its low price product approach the upper limit of light luxury products.

If the price is close, will consumers be willing to buy luxury goods or light luxury products? Mr. Liu, a government employee, will not mind the old and new styles. If the price is near, they will consider buying luxury goods.

Ms. Xin, a shopper who is engaged in business career, said that as long as the price difference is less than 1000 yuan, priority will be given to luxury goods.

Consumer Xiao said that the discount price of luxury goods is similar to that of light luxury. Maybe it will reduce the price of light goods. It will wait and see before making a decision.

However, the luxury brand has taken measures to reduce sales promotion to enhance its brand.

In its three quarter earnings report released in late April, Coach said that the group reduced the discount and discount activities of online stores, and thus had a negative impact on the same store sales in the North American market.

In response, Yang Baoyan, President and chief executive of Coach China, told reporters earlier that the brand needs to change its traditional image of promoting sales and low price to win the market, but shows its brand image with more fashion and more emphasis on product details. At the same time, he also admitted that "brand pformation" really needs a cycle, but the brand will focus on the future.

Us light luxury group Kate Spade released its first quarter fiscal year 2015 report last month, showing a net loss of $55 million 221 thousand.

Although losses have been affected by the recovery of China's regional agency and the closure of sub line brand shops, the light luxury market has been widely recognized as a big day.

At the beginning of the year, Kate Spade's parity parity brand Kate Spade Saturday announced its stop operation.

The analysis points out that not more "light" luxury goods can be recognized by consumers.

Not only is Kate Spade in a predicament, but Michael Kors, known as the new luxury and luxury king, has seen its first digit growth since its listing in the holiday season around Christmas last year.

At the same time, the discount rate of its website has been as high as 65%.

Although the two major luxury brands are doing well in mainland China, there are still new consumers to join fans, and shops are also in order. However, the main battlefields of Kate Spade and Michael Kors are still in North America.

The share is not big.

Previously announced that this year will focus on expanding the footwear industry products.

Actually,

We have just completed the acquisition of the high-end shoe brand Stuart Weitzman.

In addition, entering the men's clothing market is also the expected growth point of Michael Kors.

To this end, the group has deliberately excavated Marcel Ostwald, the creative design director of the campaign series from Hugo Boss, as the senior vice president of men's clothing business and will take office in August 1st.

He has had 11 years of creative management experience in Hugo Boss, and he has experience in custom-made clothing, shoes, leather goods and accessories.

Apart from that, opening up the discount price of luxury goods is also a part of light luxury brands.

Recently, Michael Kors stores in Xidan, Beijing, promoted sales with a minimum of 50 percent off, and attracted customers to queue up for shopping.

This discount is almost the same as the past outlets of the outlets, and rarely appears in the exclusive stores of the core business district.