Italy Road Design Company

After nearly 3 months of waiting, recently, the card road finally announced that the company intends to sell at a price of 15.25 yuan / share, no more than 75 million shares in the non-public offering, and no more than 1 billion 144 million yuan to raise funds.

According to the plan, the fixed increase of card slave road will be issued to 10 specific objects, including the first phase of employee stock ownership plan, Weng Hua Yin, Jiang Dehu and Dongguan long term venture investment bank (limited partnership).

It is reported that the employee stock ownership plan of cannon road will be subscribed to 19 million shares by participating in the 1 directional asset management plan of Haitong information management card Nu Di Road, and the amount of investment will be as high as 290 million yuan.

Among them, the listed company's directors, supervisors and high investment amounted to 108 million yuan, accounting for 36.84% of the total amount of the employee stock ownership plan.

Reporters noted that after deducting the issuance costs, the card slave road will use all the net proceeds of the fund to invest in the "fashionable buyer shop O2O project", "Italy LEVITASS.P.A.51% equity acquisition and DirkBikkembergs brand marketing network construction project", repay bank loans and supplement liquidity.

According to the plan, the card slave road will invest 444 million yuan to build the "fashionable buyer shop O2O project". The project mainly includes online fashion e-commerce platform and offline fashion buyer shop, and unified operation through O2O business mode, in order to actively promote the company to embrace the Internet in depth.

By the end of 2014, the Camo road had opened 465 stores in the whole country (including Hong Kong and Macao), including 295 outlets and 170 franchisees.

Card slave road believes that at present, the company has strategic cooperation channels and a large number of VIP customers, relying on the huge offline entry value and precise user information contained in it, which helps to link the online and offline resources through the O2O fashion business mode.

It is worth noting that the card slave road also plans to invest 341 million yuan in financing for the acquisition of LEVITAS51% equity in Italy and the DirkBikkrgs brand marketing network construction project.

Statistics show that LEVITAS was founded in 2006, mainly engaged in the design, brand promotion and authorization of DB brand. Its business scope covers Europe, Middle East, the United States and other markets. DB brand products include men's wear, women's wear, glasses and so on.

Assessed, Hongkong, a fully funded subsidiary of the Nu De road

The equity pfer agreement was signed with ZEIS and SINV, and the paction consideration of LEVITAS51% equity was 40 million 680 thousand euros.

In the future, the card slave road is planned in Beijing, Shanghai, Guangzhou, Shenzhen.

There are about 20 new DB flagship stores in the first tier cities and other provincial capitals (or the location of China's super ball game cities). At the same time, we vigorously develop brand dealer authorization and actively develop online sales business through O2O fashion business mode.

Carlo NDI road believes that if this time

After the completion, the company's industrial chain will extend to the advanced fashion brand and online service and offline experience area, and the industrial layout will expand to the whole world.

At the same time, the company will import online consumer traffic and expand terminal sales channels.