Layout And Display Of Clothing Store'S Smart Terminal

The competition of clothing stores is the competition of its brand foundation. In order to highlight the brand culture and ideas, network and multimedia have gradually grown into a sharp weapon to display the characteristics of the store.

Among them, the main functions of tone equipment are as follows:

A creates a shopping atmosphere; B caters to customer psychology; C promotes brand culture; D relaxed customer sentiment.

For the application level, it should be broadcast according to the hue and product characteristics of the shop, such as the fashionable clothing shops that are full of youthful spirit can play the fashionable pop music; the old fashions clothing shop can play classical music; the normal clothing and the professional clothing shop can play the relaxing music.

At the same time, the company can also play video clips and product advertisements through video devices, so that customers can have a deep understanding of the brand.

Finished the overall layout of the shop, and then we talked about the display of clothing.

Among them, a standard clothing display should first pay attention to the following points:

Distinguish the protagonists and focus on customers' views.

Accurate classification of goods, orderly, to avoid the formation of visual fatigue.

Clarify the theme and enhance the overall image in a distinctive style.

We should establish feedback models to perfect deficiencies.

Careful maintenance and strong guarantee.

The core of the product is to start with products, and then make reasonable series of combinations according to their individual characteristics, so as to achieve the purpose of attracting customers' eyeballs.

As far as fashion display mode is concerned, it can be divided into the following three categories:

The 1 display: the display mode is more suitable for sports shoes and clothing and middle and low end clothing products.

Its characteristic is that it can make customers feel that there is plenty of goods in the shop, and the choice is large, but this is not the best way for high-end products.

2 classics

This mode is more common in advanced women's wear shops. Its style is simple and generous, emphasizing the texture and characteristics of products. It has an obvious referral function to popular money and main hits.

3 integrated display: combination of volume sense display and classic display.

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A: basic lighting is mainly to extend the light in the whole store and keep the tone in the shop uniform so as to ensure the basic lighting in the shop.

Among them, there are two main application modes: embedded (such as floor lamp, roof barrel lamp) and direct suction ceiling lighting.

B lighting key lighting: for popular and flagship products, the application of key lighting is very important.

The key lighting can not only make the product form a three-dimensional feeling, but also the strong contrast of light and shade will help to highlight the characteristics of the product.

Of course, key lighting can also be applied to windows, LOGO, brand endorser, and store models to enhance the brand's unique effects.

As far as equipment is concerned, commonly used equipment is spotlight and wall lamp, and the relevant equipment can be selected according to the specific characteristics of the product.

C auxiliary lighting: the main function of auxiliary lighting is to highlight the color level of the shop, render colorful atmosphere and visual effect, and enhance the attraction and appeal of the product.

Among them, more lighting facilities can be used, and this is no longer cumbersome.

In general, the store lighting should make the clothing store personalized and artistic. Through the cross irradiation of all kinds of light, the visual dead angle is eliminated, and the best effect of display is ensured, thus the brand features and the charm of the product are highlighted.