Consumption Is Becoming More Rational. Garment Industry Should Be Guided By Consumers.

Clothing industry has no money to earn money. How to "attack"?

Lately

A hot topic of discussion is that the controlling shareholders of the listed companies are greatly reducing their holdings.

Now the stock market is surging, and from the perspective of capital market, we defend the right of controlling shareholders to freely buy and sell stocks. But from the operational level, we still prefer to see how the controlling shareholders lead enterprises to go through the low level of this round of industrial adjustment.

At present, the pformation of garment enterprises and the way to find new markets are just like these: first,

Most of the listed companies are not bad money owners, the establishment of industry mergers and acquisitions fund, investment potential enterprises, this method to pull up the performance of immediate results.

Second, mergers and acquisitions or the introduction of resources with their own businesses complementary resources.

For example, recently, Guangzhou's local clothing listed company caddy Nu road has acquired the equity of Italy LEVITASS.P.A.51%, and Guangzhou's Amoy brand, Yin man, has introduced the resources of wired stores to the east of the stock market.

Third, shift to big data and Internet, and explore new channels.

This pformation path has many thousands of actions, such as high-end.

The brand has gained 5% of APP's "star clothes" for $7 million 500 thousand, gaining the advantage of flow and promotion for its brand mobile terminals. Cardy road is in the layout of "fashion buyer's O 2O project", and the United States directly releases its own APP software.

Fourthly, we should desalt the main garment industry and turn to a more investment potential industry.

For example, after hundreds of round pants industry has been buying and acquiring multiple cross-border e-commerce platforms, they want to apply for changing the name to "cross border treasure", pushing cross-border electricity providers. Last year, Busen shares wanted to turn itself into a "shell" and launch a restructuring of agriculture in Guangxi, but Hong Wah's agriculture was most exposed to be suspected of being reorganized by false information. Busen was also included in the "black book" of the third batch of special law enforcement targets by the SFC.

All this, though the apparel industry is not in the doldrums yet, the frequency of movements is unprecedented.

But what I want to say is that most of these adjustments are tactical level, and after landing, the tactics can really promote the garment industry to return to the benign development channel. First of all, the strategic pformation must be in the right direction.

When discussing the adjustment of the strategic level of garment industry, we can compare the difference between the current garment industry and that of twenty or thirty years ago.

In the past, clothes could be sold as long as they were produced, good or bad, and businesses could earn money with their eyes closed.

This blind "behind closed doors" has also made clothing enterprises suffer from high inventory prices three years ago.

Now, words are changing, consumers are rational, they know exactly what they want, and if the clothes you produce are uncomfortable with consumers, consumers will never blindly pay for you.

It is easy to come to a conclusion that the adjustment and pformation of this industry must come back to the consumer oriented strategy to examine all adjustment strategies.

This guidance should run through the whole supply chain management of garment enterprises.

To be careful, if an enterprise produces a sweater, if your core consumer likes it,

The sweater, you must not produce a large area of rabbit hair material sweater.

This requires enterprises to collect large amounts of data and analyze them in the terminal system, so that enterprises can avoid hitting walls when designing and producing.

This is not just about how to let consumers buy an era of clothes, but to let consumers recognize the brand from the bottom of their hearts.

For example, if consumers go shopping and buy a bunch of clothes and do not want to take shopping, can they help express the door?

In the field of the airport, high-end shopping malls, five star hotels, the "wonderful" brand T100, each of its clothes will be sterilized before the shelves. Besides the conventional information such as code number, material quality and price, there will be professional parenting knowledge for this age parenting specialist, as well as parent-child interaction activities for members, and training for members to do parenting training.

Now parents are particularly concerned about their children. How can a children's clothing brand be so intimate?

It can be said that the competition of the garment industry in the future is definitely shifting from the previous volume to the consumer oriented.