Shenzhen Retail Industry Welcomes The "Small Peak" In The Middle Of The Year

With the long holiday of the Dragon Boat Festival and the continuous arrival of summer holidays, the major retail stores in Shenzhen also ushered in "a"

"Marketing activities such as Dragon Boat Festival, parent-child family consumption and so on have also become the mainstream marketing in the current retail market.

The Dragon Boat Festival theme event comes on stage.

Recently, reporters in Tianhong, year old treasure and many other shopping malls saw that the Dragon Boat Festival has become various.

The theme of the festival is zongzi and Dragon Boat Festival products.

Moreover, reporters also noted that although the theme marketing of Dragon Boat Festival is an annual example, merchants still strive to innovate and bring new experiences to consumers.

In the supermarket in the year of year, the reporter saw that this year is not only a continuation of the past year's zongzi brand, but also a pure handmade zongzi, with a variety of flavors.

It is reported that these handmade dumplings are selected by the year old treasure, and the dumplings are specially made according to their hometown flavor.

Customers can buy bags of zongzi at the scene. During the trial sale, customers praise their freshness, no taste and taste.

Moreover, the year old treasure will also combine the zongzi sale with WeChat. Consumers can order one day ahead of time by the official WeChat of the year old treasure store.

Tianhong made the Dragon Boat Festival a carnival activity. On the basis of commodity promotion, it also launched the activities of making exclusive exquisite dragon boats with the father, large Hanfu culture, and "stealing vegetables" to Xili farm. It combines the traditional dragon boat culture with the life of the urban people.

Mid year marketing opens the curtain

A person in charge of shopping mall said that the Dragon Boat Festival is only a part of marketing in the middle of the year. For businessmen, the content of mid year marketing is very rich.

Since June 5th, the grand celebration of the annual celebration of the imperial court has been officially opened.

On June 5th ~14, the COSIA luxury department store celebrated its annual celebrations as low as 50 percent off, sending Apple Watch every day, and promoting the popularity of the members of the imperial court.

Many citizens in an interview with reporters said that with the arrival of summer vacation, family spending together will become the main way of consumption. Therefore, if the annual celebration activities of the businessmen can consider more family consumption factors, they will be more attractive to them.

The commercial bodies such as Beijing based KK MALL, Yitian Holiday Plaza, coastal city and so on are also large in recent years.

On the stage, we hope to bring more happiness to the citizens' summer life and achieve the purpose of stimulating sales in the shopping mall.