Silk Silk Is Embraced By The Public Marketing Concept Marketing Products.

This year, hugs

The traditional enterprises of marketing products have sprung up like bamboo shoots after the rain.

Organic vegetable brand scenery garden will launch the "happy farm" crowd raising activities this month. It will bring out a piece of land in the 1200 acres of Joe farm to raise public funds. Each household will limit the rent of the 22 party land, but collect land certificate fees and land waste deposits, and the scenery garden trusteeship will provide 3600 yuan per household each year.

Coffee shop crowd raising, real estate crowd raising, entrepreneurship crowd raising, film and television public funding, smart hardware chips.

After crossing many new industries, the most traditional industries, silk enterprises and agricultural enterprises, did not hesitate to join in the game called "crowd raising", which was raised in the circle of friends.

Dumplings, organic vegetables and other products.

On several well-known platforms in China, 9 of the top ten projects in April this year were technology projects.

The homogeneity of these design products has been very serious. Apart from the different trademarks, some products have not achieved the full sense of innovation.

Now, those traditional products that make use of the best workmanship and excellent materials make use of their fans accumulated in the past to test the crowd marketing, and their success rate is very high. This is an innovative direction for the traditional enterprises to embrace the Internet +.

Explosion silk silk was 8 days to reach 5000 bed crowd raising target

In recent days, Wan Shi Li group launched the summer silk crowd raising activities. The public funding time was set in May 26th to June 15th, a total of 20 days, resulting in only 8 days to achieve the goal of raising the public - 5000 beds silk quilt.

The director of charge for the crowd raising said: "silk is sold at a price of 1980 yuan and sold for forty percent off times. After sale, it can enjoy the ultimate preferential price of 690 yuan.

Now sales have more than 10000 beds, this time the crowd raising effect is very good.

Wan Shi Li is very cautious about the choice of crowd financing products.

"The silk used for crowd raising is the best material, which is equivalent to the explosive products. Only the products are good enough," said Wen director.

In addition, "Wan Shi Li" carries out praying lottery marketing activities every year, and more than 1000 employees of the silk board branch are involved in marketing. Each employee has established an effective fan group through many activities, which is also the foundation for successful public funding.

The crowd raised silk products have become the marketing mode of Wan Shi Li based on mobile Internet.

In the tide of Internet +, if traditional enterprises accumulate good brand, reputation and customer volume in the past, they will be able to exert themselves in marketing.

Wen Jian said: "traditional enterprises have their own traditional sales channels. Crowd raising is a worthwhile innovation, but this is not a panacea. It is easy to play with strength, otherwise it will easily ruin the play."

Those who participated in the crowd raising have become a member of the market.

Since this year, traditional enterprises embracing the concept of marketing products have mushroomed.

Organic vegetable brand scenery garden will launch the "happy farm" crowd raising activities this month. It will bring out a piece of land in the 1200 acres of Joe farm to raise public funds. Each household will limit the rent of the 22 party land, but collect land certificate fees and land waste deposits, and the scenery garden trusteeship will provide 3600 yuan per household each year.

They started experimenting last year.

Shi Yunsong, general manager, said: "the small farms that were raised last year were quite successful, and the 50 families involved later became our member customers.

No matter whether these families have had the final output, we guarantee that we distribute vegetables for them every week.

In addition to the fact that agricultural enterprises are playing the role of public finance, zongzi has also become the object of public funding.

In March of this year, the two generation of zongzi sold a public funding scheme, and the brand could be invested in 3000 yuan per person.

In less than a day, 100 people's goals have been completed.

So far, more than 10 thousand dumplings have been sold in the two generation of zongzi.

Every day they reported in the group selling several dumplings, the amount included in the capital rolling pool, using the capital preservation bonus mode.

Recently, they hired the gold medals division of Tangqi agricultural fair to shoot micro films for the two generation of zongzi brand.

Each piece is filled with 128 full leather pads, 6 hours of cooking, 12 hours of stew, and two tons of dumplings, so the result is so good that it has nothing to do with the perfection of its own products.