Luxury Electric Business Sales Growth Momentum Strong

McKinsey, an analyst at a luxury industry summit, said that by 2025 only the sales volume of luxury electric business between China and the United States was greater than that of other products.

In 2009

The company predicts that by 2015, the sales volume of luxury goods business will reach US $4 billion, accounting for 2%.

The actual data of 14 billion US dollars, the proportion of 6%, the company therefore also re examined the luxury e-business sales channels, and expects the next ten years of luxury e-commerce growth momentum is strong.

"Luxury consumers often use electronic equipment to shop, and the frequency of shopping with mobile devices is higher than that of other consumers."

Nathalie Remy, partner of McKinsey Paris company.

Since 2009, the scale of e-commerce has increased by 27% every year, the growth rate is 4 times that of offline sales.

And the popularity of smart phones has made consumers more convenient and comfortable online shopping, so McKinsey Co believes that the scale of e-commerce will continue to grow.

Luxury goods

On average, it accounts for 6% of total luxury goods sales.

But the proportion of some countries is much more than that.

Britain, for example

The proportion of electricity supplier sales is 11%.

The proportion of Brazil and China is also among the best.

Moreover, China's luxury electric business will rank first in the future, because China has a huge gray market.

Surprisingly, in highly electronic Korea, the proportion of luxury e-business sales is average.

The proportion of the United States, Japan and Italy is at the middle level.

The sales of luxury goods suppliers at different prices are also different.

The sales ratio of luxury goods is 8%, and high-end luxury goods is 3.5%.

Regardless of whether the Internet can generate sales, brand businesses must cater to the needs of consumers.

95%'s luxury consumers have mobile devices, and 2/3 uses social networking every week.

Moreover, the more important the interaction between branding and consumers is, the more likely they are to generate sales and improve brand loyalty.