Zheng Yonggang'S Experience: Enough Self-Knowledge Can Fly With The Wind.

Since Shanshan is sure of the value of Chinese clothing industry, it is necessary to understand the reasons for the successful pformation of Shan Shan.

Of course, the process of pformation is complex and changeable.

The first Chinese fir was a local state enterprise in Ningbo. In 1980, the market economy reform made it lose its original "preferential treatment status". In 1989, Zheng Yonggang took over the insolvency of fir, making it ushered in the first pformation from planned production to market operation.

In 1993, with the changes in the domestic market, Shan Shan put forward the brand strategy and achieved great success.

In January 8, 1996, Chinese fir was successfully listed and welcomed the peak of garment business.

Later, after 97 years of Asian financial crisis, Shanshan actively adapted to the needs of the domestic consumer market. By 1998, Shanshan began to increase its joint venture with world brands, and entered the era of upgrading and pformation of garment industry.

After accumulating enough capital, Shan Shan officially set foot in the lithium power industry in 1999 and embarked on the road of diversification, including insurance, finance, real estate and so on.

Summing up the pformation experience of Shanshan for more than 20 years, it is easy to find that every revolution of Shan Shan has set the tide of the national macro-economy.

The foundation of the successful pformation is clothing, and the channel is listed, and the means is war investment (Strategic Investment).

Of course, if we want to look at the philosophy of survival and operation of enterprises, the position of Shan Shan in the whole Chinese private enterprises is derived from the enterprises' understanding of themselves.

Because of the social influence created by the clothing business, Zheng Yonggang is clearly aware of the social influence of Shan Shan in the eyes of ordinary people: "in the capital market, the clothing concept of Shan Shan has been very indifferent.

More successful financial companies. "

from

From the point of view, these details have conveyed the core concept of the successful pformation of Shanshan: something is done and something is not done.

On the premise of being self-sufficient, we should carefully invest in industries that the national development needs.

The personality displayed in front of the media is multi-faceted: on the one hand, he is rational, courageous, resolute, strong sense of risk, and has the quality of an excellent investor; on the other hand, his sensibility and style of life are full of human feelings, and he is full of idealistic romanticism towards the clothing industry that lets him smell in China's manufacturing industry, showing the quality that industrial entrepreneurs are willing to stick to.

Zheng Yonggang repeatedly stressed in the interview, "in my lifetime, I don't want to turn off the fir clothing because I have feelings for it."

The success of Chinese fir clothing on CHIC2015 originated from Zheng Yonggang's words.

After he learned that CHIC would move to Shanghai this year, he specially asked the clothing business team to take the exhibition plan from the city status of Shanghai and the history of the brand of Shanshan. From the executive level, the clothing team of Shan Shan carried out the idea of Zheng Yonggang very well in order to make Shanshan a star brand this year and become famous in the industry.