Zheng Yonggang: The Quality Of Domestic Brand Clothing Is Not Lost To Armani.

Recently, because of the "panic buying fever" caused by the price reduction of Chanel, it seems that the domestic clothing manufacturers can not see it through.

Zheng Yonggang, chairman of the board of directors of Shanshan, said in an interview with reporters that China's clothing production and quality had nothing to do with world famous brands.

Whether it's men's wear or women's clothing, today's high-end market is occupied by France, Italy and Europe.

This seems somewhat unfair to Zheng Yonggang.

In his view, whether the product design or quality (including the introduction of customization), and some of the world's major brands are not very different.

Zheng Yonggang thinks, "when clothes become our level, I feel that there is no further improvement.

This dress, you don't have any difference from Armani. It's actually doing this.

I think China is in.

We have reached the pinnacle, and this is something we are trying to do (not enough). There is also ideological stuff. "

Chinese style

"The fashion trend in the world is released first, then we follow.

It's just a matter of how tight and tight we are.

This is the gap, which is the gap between them and their prices.

So the brand of Shanshan is better. A suit is three thousand or four thousand yuan.

If a brand like Zegna, a very ordinary suit costs twenty thousand yuan. "

The core issue of China's clothing industry is brand.

Zheng Yonggang pointed out that at home and abroad

The whole operation is different.

"Our production and design are integrated.

They are all segmented, sales are sales, designers are designers, production is production, and they are all segregated.

So the division of labor may be better, because each paragraph is done more precisely.

We now take all of them from China until sales are done by ourselves.

So I think there is still a long way to go.