Guangdong Products, Internet Plus Express, More Than 100 Shoe Bags Brand On-Line Taobao

Enterprise development is bound to encounter a bottleneck period.

It has always been known as the "world factory", but at the end of the industrial chain, there is no bargaining advantage, which is seriously affected by the international economy.

So many enterprises are realizing the new brand of nirvana of local brands, and strive to bid farewell to the era of pure processing, and create "Quality by China".

"Made in China"

"Online activities" was held in Guangzhou on Tuesday. As a series of activities to enhance the quality of e-commerce products, Alibaba and AQSIQ jointly build the event.

This "timely rain" for upgrading and upgrading Guangdong enterprises has enabled more than 140 brands of high quality shoes and bags with world-class technology to focus on Taobao and other platforms yesterday.

In Dongguan, Foshan and other places with "manufacturing base", OEM and OEM are more common.

As manpower costs and raw material costs continue to rise, the profits from processing are getting thinner and thinner.

As the representative of such enterprises, Guo Zhengjin, chairman of Qiao Hong footwear industry, told reporters that when the business was at its best, the processing profits were very impressive. But at present, the production of a pair of shoes at most can only earn one yuan, which means that the factory with more than 300 people will have to produce more than one hundred thousand pairs of shoes a month, so as to keep the balance of payments.

Zhang Yuqin, general manager of another shoe stabilising shoe industry, also believes that the processing enterprises are at the bottom end of the whole industrial chain. The cost will increase by more than US $1 per unit, which will increase by more than US $10 at the international sales terminals. This also leads to the inferior position of the OEM enterprises in bargaining with the branding parties.

In recent years, with the international economic downturn and the declining international orders, many generation processing enterprises have to reduce their employees to maintain balance of payments. Some enterprises have moved factories to the mainland or Vietnam according to the needs of processing brands. Others can only increase investment in machinery and technology, ensure stable source of orders, and start targeting the domestic market, hoping to create their own brands.

A total of 103.

39 bags and brands have participated in the event. They have more than 10 years of production management experience. They have done international trade for international famous brands, and their processing technology and quality control ability have reached the international first-class level.

Alibaba group enforces strict entry standards for brands and enterprises stationed in "China made" brand, conducts on-the-spot assessment of enterprise scale, production management experience, quality control consciousness, R & D team, implements real person authentication, and two-dimensional code tracing, so as to ensure that every commodity can be traced back to the source and whereabouts can be querying, and through Taobao university training, it helps sellers fully understand the value of electric business.

Zhang Qin, vice president of Taobao, said that Taobao is now planning to launch a China made channel, and quality products have a stage of self brand display.