Start Up Of "China Jinjiang Sports Shoes Index"

The reporter learned that the "China Jinjiang sports shoes index", which was jointly established by the Jinjiang municipal government and the national authoritative statistical institution and higher education institutions, has officially started the compilation work. It will provide scientific data guidance for the development of the industry and create a barometer of the Chinese sports shoes industry.

It is understood that as the world's largest sports shoes production base, Jinjiang produces 1 billion pairs of sports shoes annually, and about 1/6 of the world's sports shoes are produced in Jinjiang.

However, in the past two years, because of the error in the judgment of the industry situation, the blind expansion led to overcapacity, which led to the development of sports goods industry in Jinjiang.

To help enterprises solve the blindness of production and provide authoritative data and directional guidance for the development of the industry, "China Jinjiang sports shoes index" will be based on more than 10000 shoe factories in Jinjiang and nearly 30.

For the tentacles, the footwear industry is classified scientifically and samples are collected, and the first-hand data collected from the market are analyzed technically, and the development of the whole industry is reflected by data.

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At the same time, Jinjiang will also set up the "China Jinjiang sports shoes index network", distributing detailed index information to the community through the website.

"China Jinjiang

The index will start the news of the compilation, which has also attracted the attention of the local footwear industry.

In the industry view, with such a barometer, every participant in the industry can intuitively understand the development trend of the industry.

"Through the sports shoes industry index, enterprises can not only understand the development trend of the whole industry, but also understand the information of the market, which is meaningful for small and medium-sized enterprises."

Jinjiang shoe electric business center responsible person.

"In the process of collecting data, relevant units can start from many dimensions, such as the quantity of consumers purchase, the trend of consumer purchase, and so on.

The more the index of dimensions, the more helpful for the production and development of enterprises.

Xie Jiasheng, Deputy Secretary General of Fujian footwear industry association, suggested that the division of sports shoes index should be more dimensional and closer to market demand.

In addition, taking into account the driving role of technological innovation in the sports shoes industry, some people in the industry suggested that the technology innovation module should be included in the index to increase the indicative effect of the index on the industry.