Shoemaking Boss'S "Midlife Crisis"

Pan Jianzhang has been in the shoe industry for 20 years.

In 1995, at the age of 21, he took out the only 50 thousand yuan and worked with friends to enter the footwear industry.

"At the very beginning, we started from wholesale and made profits by wholesale volume."

Pan Jianzhang said that with the increasingly fierce competition, the trend of flat distribution channels was strengthened, and the wholesalers of shoes industry also began to feel bad.

So since 2005, he has adjusted the strategy of enterprise development to make ODM (original design manufacturer) and foundry production for large brand enterprises, and the order and profit have been guaranteed.

However, under the impact of the electricity supplier, the traditional shoe industry also suffered "cold winter" in 2013.

Take women's shoes as an example, according to the financial data released by the four major women's footwear listed companies in China, the sales of core brands in the same store in 2013 dropped by 10.4%; in the 3 months from December 1, 2013 to February 28, 2014, the sales of "BELLE" in the same store in the mainland dropped by 2.7%, the first negative growth since the listing in 2007 in 2013.

As the upper reaches of the industry, the footwear industry is more obvious.

The traditional shoe making industry is always a labor-intensive industry. With the increase of labor costs, raw materials and inventory pressure, the survival space of shoemaking enterprises is becoming smaller and smaller. Many shoe making enterprises are facing a survival crisis.

Take Jiujiang town in Nanhai District of Foshan as an example, there are as many as more than 100 shoe factories in Jiujiang during the heyday, but now there are only more than 20 left.

"Lack of independent brands is an important reason for the decline of the footwear industry in the South China Sea."

An industry source said.

"Everyone needs to wear shoes.

As a medium, joined.

New elements, innovative "anti lose shoes," such a new function hit the consumer demand of the market, it will be able to break through in the industry competition.

Pan Jianzhang also wants to work hard on "functionalization".

In early 2012, he established a long-term cooperative relationship with TOG Canadian foot health group, which has nearly 30 years of experience, and became the sole agent of GaitScanTM health care equipment and TOG health customized decompression insole.

"TOG collected huge human foot data, made professional analysis through data, and developed decompression insoles."

Pan Jianzhang said, TOG's products are mainly aimed at medical orthopedics and treatment health care, the price is relatively high, a pair of insoles are more than 3000 yuan or more, resulting in TOG health insoles difficult to popularize in China, but the demand for health insoles in the domestic market is quite large.

Therefore, Pan Jianzhang decided to introduce the technology of TOG health insoles, combined with his company's experience of designing and making shoes for many years, and produce a healthy shoe suitable for the vast number of consumers.

"Now many

For example, stewardess, nurse, etc., because the type of work is special, it takes a long time to stand.

According to different industry attributes, we will customize health shoes that can reduce foot pressure for workers in the industry.

Pan Jianzhang said, "standing fit" can help health care shoes to relieve and disperse pressure, and become a protective product for feet.

The reason why the name is "station fit" is that "fitness" is the traditional word "suitable", and "standing well" means standing comfortably.

Pan Jianzhang said that on the basis of an ordinary pair of shoes, the realization of functional upgrading, so that products in the market burst out, the added value of products has also been improved.

"Entrepreneurship at this stage should not be more focused on the creation of an independent brand than in the past. It is necessary to focus on" small and beautiful "entrepreneurship. The purpose is to specifically solve consumers' demands, or to lead a new way of consumption through innovative products, which is in the process of achieving a functional demand.