What Is The Importance Of Trademark?

Trademark pfer: an enterprise that pfers a registered trademark to its own name can have its own brand within the first time.

1, trademark is a symbol of an enterprise, or a manifestation of corporate culture.

It represents the image of an enterprise.

The protection of trademarks can protect corporate reputation and corporate image.

2.

It is the exclusive right to use.

Protected by intellectual property law.

Register a trademark and

A trademark costs a certain amount of money.

Protecting their trademarks is not for others' use, but also protects their property.

3, the establishment of every famous brand, trademark has become an appreciating commodity at the same time.

When it becomes a large company, the trademark also appreciates.

This is the expected value of the trademark.

Comprehensive efficiency comparison: registered trademarks: new enterprises

A trademark usually takes 2 to 3 years to get a registration certificate. During the period, a company must produce and operate products and sell products. At the same time, it will do a lot of advertising, print products inside and outside packaging, and carry out channel construction.

The cost is calculated by hundreds of thousands of people.

Once the registration fails, the loss to the enterprise can not be estimated.

Related links:

Trademark registration: from the official website of the State Trademark Bureau, China Trademark network learned that the total amount of trademark application in 2005 was 593382, while the actual registered trademark was 218731, with a success rate of only about 37%.

Although the official website of the State Trademark Office has already published the trademark inquiry system publicly, it still has 4-5 months of query blindness.

At the same time, there is a certain similarity between trademarks, so the risk of registered trademarks is greater.

Trademark pfer: the risk is very small. The pferred trademark itself is a registered trademark approved by the State Trademark Office. It has been identified by the State Trademark Office. Therefore, there is no possibility of the National Trademark Office rejecting the trademark approximately.

The pfer of trademark requires only the pferor to go through the agency to the State Trademark Office for the record. The pferee can get the trademark registration certificate and have the ownership of the trademark.

From this we can see that trademark pfer has greatly increased the success rate and reduced the risk to the minimum, and also enables enterprises to enter the branding process quickly.

Registered trademark: according to the latest statistical information released by Xinhua news agency, the total number of Chinese characters has exceeded 80 thousand, while the commonly used characters are only about 3500. So we can see that there are few words that can be combined into names and meaningful phrases.

According to the statistics of the China Trademark Office at the end of November 2005, 2 million 471 thousand and 400 registered trademarks have been registered in China, and basically better Chinese character combinations have been registered.

It is very difficult for an enterprise to apply for a trademark that has a better name. Most companies are willing to register a trademark that can not highlight the characteristics of the enterprise itself and its products.

If the enterprise finally has a block on the promotion of the brand name, it will seriously affect the future development of the enterprise.

Trademark pfer: according to statistics, at present, about 300 thousand trademarks are left idle because of the original registration of enterprises or other factors.

They can directly or indirectly represent product characteristics and are easy to promote.

From this we can see that it is very difficult to register a trademark with a certain meaning and easy to remember, while buying a trademark can choose a trademark that is more suitable for its own enterprise and has its own enterprise meaning.