Putian Shoe Industry Has Gone Through The Business Mode Of Millet.

From March 31st to April 3rd, with the four brands of seven brands such as Luo Chi, Si Weiqi, Voight and so on, on the line of Taobao and the endorsement video of mayor Weng Yuyao of Putian, Putian, mayor Weng said: "many of the patents of international big sports shoes are not developed and developed locally in Putian, but are developed locally in Putian."

On the 4 day, 80 thousand pairs of shoes were sold. On the first day, they sold one pair every 4 seconds.

After 10 a.m. on April 1st, Guo Jing began to listen to calls from all over the world seeking agency dealers. Before that, more than 100 dealers who approached Guo Jingyou were just waiting for onemix.

"Just like some Amoy brands, at the beginning they are dozens of dollars in the Internet, and as they grow up, their products can be sold for hundreds or even thousands of dollars."

Zhang Jianfeng, President of Alibaba China retail business group, also came to Putian. "We will not stipulate that Putian shoes can not be sold for two thousand yuan."

Thousands of sports shoes, which are Nike, Adidas, Reebok, PUMA, KAPPA, Timberland grades, these international brands began in the 80s of last century, OEM production in Putian.

Jiang Zhixiong, vice mayor of Putian, said that the export of footwear in Putian accounted for half of the city's exports, which amounted to 1 billion 500 million yuan a year, accounting for more than 30% of China's footwear exports.

Strong production capacity has also made Putian one of the most famous high shoe brands in the world, affecting the performance of the Putian municipal government and the stock price of Alibaba in the US.

In 2015, they tried to defend themselves with their own brands, so that Putian shoes industry could take the opportunity to pform.

Strong production capacity, smart Putian brain and sharp smell of money make Putian a high imitation shoe city.

Chen Wenbiao, chairman of Shuang Chi industry, studied in 1992 for two years.

He joined the hand-made family workshop made up of tens of thousands of dollars by his fathers, and began his career as a shoe maker.

"At that time, it wasn't called entrepreneurship, just to survive, a little bit better than earning wages."

In 1995, Shuang Chi began to develop soccer shoes and was famous for football shoes in the industry.

In 2000, due to the demolition of old houses at home, Chen bought a nearby factory and began scale production.

Many shoe factories in Putian, which give Nike and Adidas OEM, start from family workshops.

Since its establishment in 1990, the company has devoted itself to the domestic market.

"At that time, there was no trademark or trademark. Anyway, it was to do some sports shoes to get the market for sale.

One day doing hundreds of pairs, it is very difficult to sell goods to all parts of the country, and the collection has to run to all parts of the country, collecting one hundred thousand yuan and not knowing how many calls to make.

Chen Wenbiao feels this model is hard to develop.

In 1995, a friend introduced an external order, "hundreds of thousands, millions of pairs at the same time, the amount added up in the past few years is not so much", and the receipt is easy. When the goods arrive, they will receive cheque, or even let the buyer advance the payment.

In the middle of 90s, when China made the take-off, the mature foreign market made Putian shoe industry feel the feeling of manufacturers. Putian also shifted from domestic sales to foreign trade.

After making the seven generation of American first-line brands, Cai Jinhui, chairman of Voight sporting goods company, decided to make his own brand.

In 2000, when Cai Jinhui set up the first shoe research center in Putian, the domestic market had not yet started, and the brands such as Anta and XTEP were still very small. The Jinjiang shoe industry in one city was also dominated by Russia's border trade.

Voight is also a family business.

In the famous industry, the 60 thousand folding soles are higher than the 40 thousand times of a big brand abroad.

Voight in the peak period has nearly 2000 stores in the country, 1 million in a direct store, and 300 thousand to 500 thousand yuan in the franchisee.

Today, Voight's old factory buildings are still in use in 90s, and the old, grizzled old staff are skilled at brushing their shoes.

"Some of them began to do with me from their teens, now more than 20 years."

Cai Jinhui's son has just returned from New Zealand to study and returned home. He was appointed by the old Cai committee to take charge of Voight's most important foreign trade business.

Or foreign trade, Cai Jinhui did not stick to a city, "a few years ago, bad sales, and the center of gravity back to foreign trade."

In recent years, rent has risen and shops are easy to lose money. Voight closed 100 stores last year, "not all of them, but all the brands are finished."

Cai Jinhui disclosed that the cost of building a brand is more than several hundred million yuan.

According to the data of Putian Footwear Association, there are about 3000 factories with independent production capacity in Putian, including 310 large-scale enterprises, 300 registered brands, and billions of output value in one year.

Chen Wenbiao said that in 2015, the output of double cars should be between 13 million and 14 million pairs and about one million domestic sales.

Cai Jinhui also disclosed that a SASAC owned enterprise in Beijing has invested 300 million yuan to Voight to integrate the production and supply system of the shoe industry.