Putian's Active Transformation Plan Is Underway.

The suburb of Anfu district was once a famous fake shoe distributing center in Putian. In 2011, with the government increasing the intensity of counterfeiting, the electric mall was established. Subsequently, Taobao's anti-counterfeiting activities came again and again, making the living space of Putian high imitation shoes narrower and narrower.

Manufacturing shoes for export have experienced unprecedented pressure on Putian shoes. In the past few decades, designers in factories have been concentrating on the technology of disassembly and printing, trying to compare each other with how to make fake products more authentic. They have almost given up the operation of an independent brand.

So early this year, Ali group A special cooperation was launched with the Putian municipal government. Weng Yuyao, mayor of Putian, personally spoke for Putian shoes, and promised Putian people to make good Chinese shoes with international standards. Not long after, an article on how Putian shoes went through "a lot of tests" was forwarded wildly on the Internet, and many people remembered the slogan "Chinese quality - Putian good shoes". According to Taobao's traffic statistics, only one day was listed in March 31st, and sold a pair of Putian shoes on average every 4 seconds.

This was selected in Taobao. Made in China Among the four brands of "good shoes" in Putian, all the shoes used for "Voight" were purchased in strict management designated factories. Then they were sent to Voight to invest tens of millions of quality inspection laboratories to receive a number of quality tests such as friction, tensile strength, yellowing index and so on. A pair of basketball shoes soles, the famous brands abroad have 40 thousand folding endurance tests, and Voight's basketball shoes must pass the 60 thousand test to pass; one of the new standards of the vulcanized shoes is Song Zonghu, chairman of the board of the new vulcanized shoes. The innovative glue technology has solved the problem of rubber soling, and the former engineer Guo Jingsuo of Nike has created the ONEMIX brand. The material used for the sneakers of her sneakers is shockproof, high elastic reeling sponges and sterilized carbon black spots. This kind of insoles can not only deodorize, but also prevent beriberi.

Just 4 days passed. TaoBao Juhuasuan, WeChat circle of friends, network forwarding, tens of millions of people have re recognized the Putian shoes, and Putian shoe enterprises have also found a new direction of transformation and upgrading - making brand.

In fact, many people pass through Putian shoes. In the past, it was not a brand, but a synonym for China's high imitation footwear. Putian enterprises used to "let every Chinese wear famous brand" as their duty. When Putian's high imitation footwear industry is at its best, a local operator may have dozens of Taobao shops. But without their presence, we would not be able to walk past the street with so many famous people. Even if you receive a shopping ticket with the parcel, most of it is false. Printing small ticket is not a very technical difficulty.