Pan Jianzhang: Adopt The Marketing Mode Of "Internet + Personalized Customization"

In 2015, Pan Jianzhang, the shoe owner of Nanhai shoes, was stepping up his shoes career for 20 years.

Pan Jianzhang recently formed a team of more than 10 people, according to online booking, with special testing machine, free "door-to-door feet".

Each person who receives the "foot measurement" service will get a membership card, and the personal data will be stored in the background.

For this reason, Pan Jianzhang established his own brand "station fit".

This year's "51", the first "station fit" O2O experience Museum opened, the location of the city commercial center South China Wanda Plaza, in addition to the appointment "door-to-door feet" experience museum is an important window to interact with consumers.

In fact, in the past 5 years, the footwear industry has embraced the Internet and explored the new marketing mode of O2O. The shoe industry has tried different ways to pform and innovate, so as to cope with the internal and external factors such as the rising cost of labor, the reduction of foreign trade orders and the overall economic downturn.

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"What kind of new vitality can the shoe industry bring to?" Hu Chenrong, vice president of BELLE group, said that the shoe industry is an industry with high threshold of electricity and Internet, and is still in the initial stage, and there will be great room for development in the future.

Pan Zhangjian chose to use "Internet + personalized customization" in sales channels.

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This year's May 1, the first "station fit" O2O experience Museum officially opened in Wanda Plaza, South China Sea.

"Consumers are testing inside the museum when they are walking and standing on their feet.

Data, and then choose their favorite shoes online.

We make insoles and shoes according to consumer survey data and selected styles, and ensure that each pair of customized health shoes can be shipped within a month.

Pan Jianzhang said, after that, consumers need to change their shoes and place orders directly on the website, because the measurement data of the foot arch of the consumers are already stored in the database of "station fit".

In addition, "station fit" online provides consumers with free door-to-door measurement of plantar data.

According to Pan Jianzhang, through the early promotion, "standing" has been with several domestic airlines to achieve cooperation intention, for the airline employees to customize the decompression shoes.

Apart from playing the role of brand display, the opening of the O2O experience museum can also provide offline experience for consumers who want to buy "station fitness" health shoes, so that consumers can fully understand the product's performance online.

Free door-to-door measurement of foot data services, as well as personalized customization of shoes, can collect a large number of consumer data, providing the basis for online purchase, forming a closed loop of the whole O2O.

According to big data, private customized shoes provide a brand new marketing mode for "station fit".

In the next stage, "station fit" will open O2O experience Museum in Chongqing, Shanghai, Shandong, Fujian and Beijing.