Three Guide To Small Cost Clothing Store Purchase
In business, business is the process of buying and selling goods and earning the difference. But it also involves a lot of knowledge. How to determine the quantity, quality and type of purchase, how to determine the ratio of purchase funds and liquidity, when to replenish goods and how to determine the quantity of replenishment, should be understood by operators.
For clothing stores, purchase is the essence of clothing store management.
If the purchase is not good, the style is not new or the quality is low, it will become the stock in stock.
So we must grasp the purchase, so that the clothing store's business can be successful.
Then, what should be noticed when a small clothing store is stocking? Below, let's take a look at the Xiaobian.
Generally, new buyers who go to Guangdong Humen clothing wholesale market or other clothing wholesale market suddenly see so many good and cheap products, and do not hesitate to go in! See very feminine clothes, decisively go in! When you see a very sexy and sexy dress, don't hesitate to go into it!
Therefore, many of the first time shop owner of clothing shop because of poor vision, all in the first time when the clothing came to a great loss, some even laughed: the first batch of clothing stores will backlog, cash has become a stock that can not be sold, so the best first purchase must be less.
This term in our industry is called trial marketing.
Because the market recognized commodity is the guarantee of profit.
First of all, you have to consider the environment around the clothing shop, the trend of the people, the style and consumption habits of the merchandise, the competition and mutual support, the ability to consume and the price positioning of the goods. For example, near the school, there must be some fashionable and fashionable clothing stores having a higher return rate; and in the vicinity of the community, they can consider a bit of foreign trade casual wear and a rich style to attract young working people.
Nowadays, young people in the city are becoming more and more aware of their style and personality in dressing and dressing. Many of them buy clothes of the same style and style in a fixed clothing store. Therefore, clothing stores should try to maintain their consistent positioning and style, and use constantly updated styles to attract repeat customers.
If there is no repeat customer in a clothing shop, then there is something wrong with the purchase of your clothes. Secondly, when purchasing, you only purchase the style that is in line with your own positioning. Other styles of clothing are better than others, no matter how good they are, and how much cheaper they are. You should stick to your own style and concentrate on your specific business.
Consumer groups
Don't want to earn money from anyone else, otherwise you will not only have high operating costs, but also earn no money and have a great risk of inventory.
One of the same clothes, in two different
clothing
Wholesale market, wholesale prices are almost doubled.
Why is this? Now the clothing market has been copied from each other, which is very common, because the manufacturer of this garment is definitely the cheapest. Other wholesalers may buy clothes again, and then wholesale, or even after several rounds of clothing wholesale, the price will rise steadily.
Therefore, it is very important to find the goods to go to the factory and minimize the intermediate links directly.
cost reduction
。
Price advantage is more important if you are selling low-grade goods and do not have a strong style advantage.
But you can find factory procurement directly. Because the first trial sale and the purchase quantity are few, the manufacturer will not give you the purchase price of the low key customer, so how to do it? The best way is to unite with many clothing store owners who have no conflict of interests to purchase together.
Because every time you purchase a small quantity, and enter more frequently, long distance to the wholesale market is too expensive, it is not cost-effective.
Might as well use the electronic commerce on-line purchase.
You can refer to the purchase, the price will not be too high, a more distant than you.
Online clothing purchase should pay attention to safety. Unfamiliar websites can learn more about it. The general professional websites have historical paction records, provide members registration, and pay attention to understanding from the side.
Clothing not only depends on the color and style, but also the fabric is very important. Online can only see pictures and basic style structure, can not touch no handle, at the beginning can try to take a few pieces, comprehensive understanding, trial marketing, and also familiar with the procurement process.
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