Pack Your Money For Clothing Promotions.

The purpose of coupons promotion includes three main goals of sales promotion. The difference between cash discount and cash discount is that it can attract more consumers who have no plan to buy home clothes to find the terminal to identify activities.

Plan 1. Distribute limited coupons with limited amount per unit in the target consumer group, and distribute new product descriptions with coupons to win new customers.

Plan two. The small single page distribution in front of the large department store can be combined with coupon activities. Although it has short-term actual sales effect, it will cause damage to the brand.

It is generally not recommended to use this approach unless competition orientation tends to fierce price competition.

Option three can be linked to regional shopping magazines that suit the tastes of products, endorse coupons made by the magazine and sell products.

2, cash discount

Discount is the most widely used means in marketing promotion activities. Cash discount is more often used in the actual application to let consumers know that products can generate discounts.

The discount offered after the purchase process is more attractive to consumers' psychology and enhance consumer's affinity to brand.

Plan 1 shows the cash discount at the terminal publicity and directly purchases, for example, the store has thirty percent off special prices.

Scenario two does not give an unexpected cash discount when the consumer is purchasing intention after the terminal is publicized.

Scheme three divides the product into three types: image section, main selling section and promotion section.

Cash discounting activities should be developed only for promotional areas to avoid damaging the brand image in a large scale.

Programme four is organised once a season, with special sales at the end of the season. Through the theme discount activities of two times a year, giving consumers a discount at the end of the big brand can be a cheap feeling rather than a clearance sale. For example, when spring comes, you can withdraw from the winter season clothes.

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Buying and selling is one of the most popular ways to promote sales activities in clothing market except cash discount.

At present, the common buying and selling methods used by many brands are becoming more and more difficult for consumers to pay attention to.

In the aspect of gift promotion, we should pay more attention to the choice of gifts. Good gifts can make consumers feel value for money and choose production because of gifts.

The first option is to buy a set of special offer for another particular set of products.

Option two is buying and giving.

The choice of gifts is suitable for clothing related products.

Such as slippers, paper towels, embroidered bags, exquisite tablecloths, cushions, etc.

Plan three search for genuine drill costume activities.

Product combinations are made in some series of inlaid drill products, and stickers are labeled on the outer package of the main products, that is, scraps and prizes, with the words "winning" and "thank you".

This activity can effectively enhance brand positioning, and can also arouse consumers' attention to brands.

The plan four buys two hundred thousand, buys the positive price household clothing product, sends the family insurance one, the sum insured two hundred thousand, the cost ten yuan.

4, trial sample free trial.

Trial sample free trial this form is more for the purpose of trying to use the consumers who have not used our clothing or have never known the brand, and try to use them as regular customers.

Another purpose of this activity is to enhance the credibility of the brand.

The plan is to withdraw from the theme activity, advance the public notice, limit the quantity on the appointed day, and the consumer will pay for the retail price.

Programme two, in the event of a special holiday aimed at a specific target consumer group adapted to the consumption of our products, the top ten are given free gifts.

It also applies additional requirements in subsequent brand promotion.