• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    How To Use Hunger Strategy Marketing In Clothing Stores

    2015/6/21 11:31:00 32

    ClothingFranchised StoresHunger Marketing

    Hunger market is one of the most important methods in marketing strategy.

    Coincidentally, in 1981, Zhejiang Haiyan shirt general factory launched a brand of "Black Peony" women's shirt to the market.

    Through market forecasting, the market will be saturated if 100 thousand shirts are put in one place.

    So the factory adopted the strategy of "restricted sale", putting 80 thousand items into the market for the first time, so that 20 thousand people in the forecast could not be satisfied, resulting in "hunger for demand", so that more people would like to buy this kind of shirt.

    As a result, the Haiyan shirts factory has produced 200 thousand brands of blouses, which are still in short supply.

    So it is also a social psychological phenomenon that entrepreneurs have succeeded in making use of it.

    The hunger strategy is designed to accommodate consumers' psychological orientation of "things are scarce and expensive" and "rush is good."

    In Japan, there is a company specializing in the manufacture of knitwear for women, which has gained legendary development in a relatively short period of time. It has seen a lot of turnover and is regarded as a wonderful flower in the fashion industry.

    In the advanced apparel industry, the company has a very large sales volume, but it does not have its own production plant.

    They are only responsible for market planning, style development, giving the samples to manufacturers, ordering Trademarks Made by our company, and selling them by a specialized women's goods store. They seem to make money by market creativity.

    A clothing sales psychologist has interviewed the chairman of the company: "why is your company doing business so well?" the chairman replied, "I don't know why. I seem to have developed this level unintentionally."

    We do not have factories. We only plan and design, and then sell them by others.

    I didn't expect these products to be launched immediately, and they were immediately sold out by women.

    No matter how much we produce, we are always short of supply.

    However, it is incredible that there is such a phenomenon in the fashion industry.

    This expert analysis of the company's success is not due to the "commissioned production and marketing" mode of operation, but the key is a "buyout strategy".

    They do not sell goods to major department stores, they only choose shop designated sales, and strive to create scarce value of products.

    The advantages and disadvantages of creative design are also important factors.

    consumption

    This is the ultimate reason.

    Therefore, we can increase the rare value of clothing styles, grasp the popular and quick response, and sell high prices, and sales can also go up.

    Because human beings can never resist the charm of rare goods.

    Application

    Hunger strategy

    The following three conditions should be satisfied:

    (1) new styles, good quality and popularity.

    Garment industry

    An important condition for applying hunger strategy

    If it is an old product, starvation will not achieve the desired result.

    Because it has been hungry, hunger has lost its value, and the characteristics of new products are still blank in the market, belonging to the initial stage of product cycle.

    Quality is also critical. If quality problems occur, it will soon cause market dissatisfaction and affect purchases.

    (2) starvation strategy requires careful investigation and careful calculation of the market's capacity for the product in order to predict accurately. Otherwise, this strategy will fail and fail to achieve the effect of hunger rebound.

    Just like a little delay in eating time can increase the appetite, but after a little bit of hunger, there is no appetite.

    Third, implement effective marketing strategy.

    Before the product is saturated, limiting sales is a direct way to form hunger.

    From limiting sales to selling well and selling smoothly, we must seize the opportunity of the market.

    Once someone else can copy the listing, it may lead to failure of starvation strategy.


    • Related reading

    Luxury Brands Cross Border Fight "Coffee Fight" Cited Concern

    Innovative marketing
    |
    2015/6/19 18:12:00
    31

    Clothing Shopping Guide Should Be Good At Touching Customers' Feelings.

    Innovative marketing
    |
    2015/6/19 17:19:00
    42

    Luxury Marketing: Exchange Rate Is A Natural Disaster.

    Innovative marketing
    |
    2015/6/18 16:43:00
    46

    Strategies For Promotion Of Men'S Wear Shops

    Innovative marketing
    |
    2015/6/18 10:00:00
    29

    How To Deal With Customers' Questions And Entrepreneurial Achievements

    Innovative marketing
    |
    2015/6/17 10:53:00
    74
    Read the next article

    Opening Up The "Sunflower Collection" Without Losing Money In Clothing Stores

    They all know that opening a business is not an easy task. Even if they join a clothing store, the franchisee must know the basic elements of running a clothing store so that they can better manage and develop the clothing store.

    主站蜘蛛池模板: 国内精品久久久久影院蜜芽| 秋葵视频在线免费观看| 精品无码久久久久久久久| 欧美亚洲一二三区| 好男人在线社区www在线视频一 | 久久国产精品久久| 麻豆精品一区二区综合av| 波多野吉衣免费一区| 挺进邻居丰满少妇的身体| 国产精品一级二级三级| 产传媒61国产免费| 中文字幕av无码不卡免费| 国产精品真实对白精彩久久| 欧美黄色一级片免费看| 嫩草影院免费看| 啊轻点灬大巴太粗太长视频| 久久精品久久精品| 手机看片国产在线| 欧美精品亚洲精品日韩专区va | 天天干天天操天天干| 国产99久久亚洲综合精品| 中文字幕韩国电影| 青青草成人影院| 欧亚专线欧洲s码在线| 国产成人一区二区三区精品久久| 亚洲日韩激情无码一区| kk4kk免费视频毛片| 老司机一级毛片| 日本肉体裸交xxxxbbbb| 国产日韩欧美视频在线| 久久午夜无码鲁丝片直播午夜精品 | 久久久久久国产精品免费免费男同 | 91精品久久久久久久久久小网站| 秋葵app官网免费下载地址| 在线天堂新版在线观看| 任你躁国产自任一区二区三区 | 两根一进一出啊灌满了视频 | 在线精品小视频| 亚洲黄色在线观看视频| 香蕉视频一区二区| 日本精品一卡二卡≡卡四卡|